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Ilse Jurriën : February 21th 2006 - 13:20 CET

Canon Powershot A430


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CanonCanon Powershot A430 : Canon introduced the 4 megapixel PowerShot A430 digital camera. The Canon PowerShot A430 adds an array features into a compact and eminently affordable package. The new Canon Powershot A430 camera model expands upon Canon’s success as A-series models have captured the number one digital camera position for three years consecutively. The entry-level PowerShot A430 model offers higher resolution and a longer optical zoom among its feature enhancements. Indeed, though the PowerShot A430 digital camera replaces last year’s entry-level 3.2 megapixel PowerShot A410 camera, the new A430 model’s features most closely compare with the mid-tier PowerShot A520 digital camera, America’s best selling model in 2005.
Canon Powershot A430Canon Powershot A430 digital camera
The Canon A430 can brilliantly capture fleeting images in the blink of an eye. What’s more, a quick review of the shot on this cameras’ big and bright LCD monitor reveals whether that image comprises the perfect moment captured forever or whether it should be condemned to death by deletion (in time to take another photo worth keeping). From close-ups capturing the unabashed joy of a baby’s face, all wide-eyed innocence, chubby cheeks and gummy grin; or powerful panoramas, vast vistas and once-in-a-lifetime looks at nature’s wonders, to the family functions and memorable milestones that punctuate life’s journey, this new pocket- or purse-sized PowerShot digital camera easily creates enduring images that depict and define special moments in time.

Canon Powershot A430 - Great image quality
“While ‘the one that got away’ has always made for good fish stories worthy of perhaps a thousand words or more, the perfect picture is the one that is captured for all to see and not the one almost captured if only… The new PowerShot A430 digital camera reaffirms Canon’s commitment to creating affordable, simple-to-use digital cameras that produce extraordinary quality images for the everyday picture-taker, the special occasion-shooter and the newcomer alike,” stated Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group at Canon USA, Inc. “Indeed, it is that very commitment to affordable imaging excellence that has made our A-series PowerShot digital cameras America’s number one choice for the past three years and it is a tradition we intend to continue for many years to come.”


Canon Powershot A430

Canon A430 digital camera - Lens
The line’s entry-level PowerShot A430 digital camera has a four-megapixel CCD image sensor, a 1.8-inch LCD screen and a 4x optical zoom (compared with the A410 digital camera’s 3.2 megapixel resolution and 3.2x optical zoom). Its movie mode also includes sound and maintains an ISO equivalent setting range of 50 to 400. The new Powershot A430 digital camera offer a new widescreen 16:9 ratio resolution setting that facilitates creating panoramic-style prints. Additionally, the Canon A430 supports 23 languages (now including Thai and Arabic). This new Canon camera has an improved direct printing function that permits greater flexibility in print settings, including a face brightener setting for backlit photos.

Canon DIGIC II Image Processing Technology
True to the PowerShot tradition, the Canon Powershot A430 has many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy, and quality, while helping increase the speed of the cameras’ startup, autofocus, shutter response, playback, and image processing speed while reducing power consumption by 35 percent compared to the original DIGIC chip. Consumers benefit from accelerated image transfer speed (when used with a USB 2.0 compatible computer, printer, or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port. The USB 2.0 port is backwards compatible with computers featuring standard USB 1.1 connections.

Canon Powershot A430 - ‘My Colors’ mode
Where previously, users could only enable ‘My Colors’ while shooting, the current iteration permits captured images to be retouched as well, without the need for special software applications or tools. Available My Color playback modes include Vivid Blue, Vivid Green, and Vivid Red; lighter and darker skin tones, as well as options for creating black & white, sepia, neutral and positive film effects. A color accent setting turns all colors but the one selected by the user to monochrome and the color swap mode enables users to alter specific colors in an image by sampling another color from the same image or any other image on the camera’s memory card. So, ‘My Colors’ provides PowerShot users with an incredible range of creative photo effects that can be accessed directly in the camera with no need for post-processing in a computer.

Canon A430 - Direct Printing with Canon Selphy printers
Like all PowerShot digital cameras, the newest addition to the A-series, the A430 works seamlessly with Canon’s petite Selphy Compact Photo Printers - an essential PowerShot accessory. Consumers simply connect their Canon A430 digital camera to a Selphy printer - such as the Selphy CP510 and CP710 models. Press the lighted Print/Share button, and within seconds, images emerge. Presto! It is that simple. Canon’s Selphy Compact Photo Printers are PictBridge compatible. They work with PictBridge enabled digital cameras and offer excellent image quality and ease-of-use, especially when paired with a Canon digital camera. At 28 cents-per-print, printing photos directly from a digital camera is both easy and affordable. The PowerShot A430 digital camera will also be available in March at an estimated selling price of $179.99. Canon will debut it latest PowerShot A430 digital camera in its booth during the Photo Marketers Association (PMA) exhibit in Orlando.





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