Mark Peters : February 17th 2006 - 01:10 CET
Best Buy Haas CNC Racing adds SanDisk as Sponsor
Best Buy Haas CNC Racing adds SanDisk as Sponsor : Best Buy Haas CNC Racing and SanDisk Corporation announced that SanDisk has signed on as an associate sponsor of the No. 66 Chevrolet, driven by Jeff Green, in the NASCAR Nextel Cup Series. SanDisk, the world's largest supplier of flash memory data storage products, will have its logo displayed on the quarter panels of the No. 66 Best Buy entry throughout the 2006 season. In addition, the SanDisk sponsorship will be highlighted on team uniforms, trailers and merchandising items. SanDisk will also have a presence in the Best Buy Fun Zone Technology vehicle, a mobile unit featuring interactive technology displays that will make appearances at select races. |
Best Buy and Haas CNC Racing|
"We're excited to partner with Best Buy and Haas CNC Racing," said Bo Ericsson, SanDisk's vice president of corporate marketing. "Our company is synonymous with innovation and quality, and we feel Best Buy Haas CNC team exemplify those values. Best Buy has been a great partner to our company and this sponsorship is an opportunity to promote our brand and remind fans that many SanDisk products are available at their local Best Buy store." SanDisk coming on board is the first of many exciting sponsorship announcements for the Best Buy Haas CNC Racing program, said Mike Linton, chief marketing officer, Best Buy. "SanDisk is a leader in the industry and we're proud to have their support as we build a name for Best Buy Haas CNC Racing."
SanDisk's first foray into auto racing
While this sponsorship is SanDisk's first foray into auto racing, the company's products have been around race tracks for years. Many professional photographers use SanDisk high-performance, high-capacity storage cards in their digital cameras, while a number of race fans likely carry SanDisk storage cards in their multimedia mobile phones. The SanDisk logo will appear on the No. 66 Best Buy Chevrolet in the Feb. 16 Gatorade Duel 150 event, and the Feb. 19 Daytona 500 NASCAR Nextel Cup race at Daytona International Speedway.
USB flash drives - Motorsports press
Members of the motorsports press are increasingly using USB flash drives in place of floppy disks, compact discs with read/write capability and other storage devices in their personal computers and laptops. SanDisk is the largest seller of USB flash drives in the United States.
"Our goal is to have everyone in racing use our products, including the fans," said Ericsson. "SanDisk is all about speed and technology, so it makes perfect sense for us to be associated with the motorsports, where excelling in both of those areas is a primary goal."
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the USA.
About Best Buy
Best Buy is an innovative Fortune 100 growth company that continually strives to create superior customer experiences. Through more than 930 retail stores across the United States and in Canada, our employees connect customers with technology and entertainment products and services that make life easier and more fun. We sell consumer electronics, home-office products, entertainment software, appliances and related services. A Minneapolis-based company, our operations include: Best Buy (BestBuy.com and BestBuy.ca), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca) and Magnolia Audio Video (Magnoliaav.com). We support our communities through employee volunteerism and grants from The Best Buy Children's Foundation.
About Haas CNC Racing
The Haas CNC Racing team is owned by Gene Haas, who founded Haas Automation in 1983. Based in Oxnard, California, Haas Automation is the largest machine tool manufacturer in the United States. Racing has been a passion of Mr. Haas for years, both as a spectator and a participant. In 2001, he competed in the Best of the Desert Off-Road Truck Series, where he and co-driver Joe Custer clinched the championship in their class. Haas Automation has been involved in motorsports since 1995, forming technical partnerships with race teams in CART, IRL, and NASCAR, including Hendrick Motorsports. The company is currently a sponsor of the Hendrick teams, and Haas CNC Racing continues to partner with Hendrick for engines and technical support. The race team is based in Harrisburg, North Carolina, where they occupy a 40,000-square-foot building containing both the business offices, and the state-of the-art garage where Haas cars are prepared for upcoming races.
Haas CNC Racing History
Haas CNC Racing began in January 2002 with announcement that three-time NASCAR Craftsman Truck Series champion Jack Sprague would be driving fulltime in the Winston Cup Series beginning in February 2003. The Haas CNC Racing team made its NASCAR Winston Cup debut on September 30, 2002 at Kansas Speedway when Sprague guided the white-and-red No. 60 Haas Automation Chevrolet to a 35th place finish in the Protection One 400. The team competed in three additional Winston Cup races in 2002, including a season-best 30th place finish in the Ford 400 at Homestead Miami Speedway. The Haas CNC Racing team then made several changes to begin 2003 including a new sponsor, new body style and new number. NetZero, a value-priced Internet access provider, became the main sponsor of the team, continuing a relationship with Sprague. NetZero sponsored the No. 24 car driven by Sprague in the 2002 NASCAR Busch Series. The team switched from the Chevrolet Monte Carlo to the Pontiac Grand Prix body style in hopes of being more competitive in the Winston Cup Series. The team also changed numbers to the #0 to better reflect the sponsor, NetZero.
Haas CNC Racing - Daytona 500
The changes immediately reaped awards as the team began the 2003 season in the Daytona 500. The No. 0 NetZero Pontiac qualified in 24th place, and then finished in 14th in the rain-shortened race. The Haas CNC Racing team made another change in April 2003 when NASCAR veteran Tony Furr replaced Dennis Connor as crew chief. The change improved the team's starting positions including a season-best fifth in the Coca-Cola 600 at Lowe’s Motor Speedway. The team used Jack Sprague, John Andretti, Jason Leffler and Ward Burton as drivers of the No. 0 Pontiac during the 2003 season. The team's best finish of the year was 13th at Atlanta Motor Speedway with Burton. The team finished 37th in the 2003 owner’s points standings.
Haas CNC Racing - NASCAR
The Haas CNC Racing team also competed in six NASCAR Busch Series races in 2003. Troy Cline was behind the wheel of the No. 79 Haas Automation for the first two races. Cline finished 27th in his debut at the California Speedway in April and finished 38th at Richmond International Speedway the next week. Jason Leffler drove the final four races on the Busch season in the No. 00 Haas Automation Chevrolet. Leffler’s best finish was fourth in the Ford 300 at Homestead-Miami Speedway.
Haas CNC Racing - Subway 400
The 2004 season was one of growth as the race team fielded two full- time teams. Ward Burton drove the No. 0 NetZero Chevrolet in the Nextel Cup Series, while Jason Leffler guided the No. 00 Haas Automation Chevy in the Busch Series. Burton captured three top-10 finishes and 11 top-20 finishes. The team's best ever finish came in the Subway 400 when Burton finished ninth at North Carolina Speedway. The team's first visit to Victory Lane came in June of 2004 when Leffler won the Federated Auto Parts 300 at Nashville Superspeedway. Later in the year, Leffler also won the pole position at California Speedway for the Stater Bros. 300.