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Fujifilm Europe on a consistent digital course
Mark Peters : February 9th 2006 - 19:05 CET
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FujifilmFujifilm Europe on a consistent digital course : Fuji Photo Film Europe is beginning the New Year with confidence. The upheaval in our industry is like the change from the horse-drawn carriage to the motorized vehicle, Helmut Rupsch, Manager of German Operations. We have been making preparations for this for years, have actively participated in this process and expect growth in turnover and revenue in 2006. Digitalization brings multiple opportunities and new business areas with it, but calls for extensive changes in the company´s structure and product strategy. On the basis of the core competency of image and visualization, solutions for the consumer as well as for the industry sector should also be on offer in the future.
Fujifilm Europe on a consistent digital courseFujifilm Europe Consumer Division
In the consumer division there were particularly noticeable improvements in digital cameras. Products of the FinePix brand have a unique selling point with their Real Photo Technology, which offers professionals and amateurs visibly better picture quality. Growth in both sales and revenues could therefore be achieved despite the extremely competitive nature of the market and numerous market participants. The aim is to be amongst the top 5 in the market in the foreseeable future. Sales of memory cards have also increased and should gradually balance out falling turnovers in the classic photo film business. Color paper development was also gratifyingly positive.

Fujifilm Image Processing - Increased demand for paper prints
The image-processing business is a central component of the growth strategy. The entire value-added chain shall be offered by Fujifilm in the future also, from the taking of the picture with the camera through to the output in all layouts. There continues to be unused capabilities in terms of increased demand for paper prints of saved pictures. The increasing pervasiveness of digital cameras has already led to the supply of cameras on the German market reaching a record high. Another factor is photos which are taken with a mobile phone. There is also the desire here to print and keep photos.

Fujifilm Frontier digital minilabs
Fujifilm is participating in this trend in its role as the market leader in digital minilabs through systems of the Frontier Series, the associated photo paper, and its own labs as subsidiaries of the group. Offerings for home printing are also a factor. There is great potential in the image-processing business, said Rupsch. The infrastructure for generating photos from digital cameras is already well set up. The retail market has the opportunity to achieve customer loyalty through regular photo services. We’re only at the beginning of a new development and an upsurge in personalized photo products. The retail market has the right partner in Fujifilm for future growth.

Digital printing is growing in significance
In spite of difficult conditions and falling markets in the area of graphic systems and medical technology, clear revenue growth with a healthy earnings trend has been achieved. The important CTP plate area of the printing business has achieved double digit growth compared to the year before. The trend in electronic imaging and digital proofs has also been positive. Future growth should also be realized through consultation services, digital printing technology and new partnerships. Digital printing is growing in significance. Fujifilm is the only company in the German market which is offering digital printing systems from two manufacturers, namely Fuji Xerox and Hewlett Packard.

Digital radiography Market growing
In the medicine business, there are promising opportunities in the growth market of digital radiography, in which Fujifilm, as the market leader, has increased its participation in computed radiography systems. New momentum is expected in the life science sector. The company has been present in this market with its special range for 15 years already. That business shall now be consistently extended in Europe. The European-wide start to the distribution of products for the analysis of DNA began in 2005.

Official Imaging Sponsor - Football World Cup 2006
The company feels it is well equipped for the future. New growth markets will be consistently built up on the basis of the group-wide medium-term plan - Vision 75. Overall, growth in turnover and revenue is expected for the current business year, ending March 31, whereby 300 million euro is being quoted as a realistic turnover target for the German market. Fuji Photo Film Europe GmbH is therefore in the black. Further momentum is expected in 2006 from the Football World Cup, for which the company is the Official Imaging Sponsor.

About Fujifilm Europe
From the European headquarters of the company in Düsseldorf, the Fuji Photo Film (Europe) GmbH, the activities are controlled for the whole of Europe. The company is involved in more than 60 countries of this region, from Russia in the east, Lapland in the north, Iceland in the west and Morocco in the south. Furthermore, from 1st July 1999 the Fujifilm office in Paris took on the responsibility for more than 30 additional countries on the African continent.

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