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Photo Imaging Expo 2006
Mark Peters : February 12th 2006 - 18:30 CET
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Photo Imaging ExpoPhoto Imaging Expo 2006 : The Photo Imaging Expo 2005, held March 2005 in Tokyo, was the first combined show of four associations: Camera and Imaging Products Association (CIPA), The Photo-Sensitized Materials Manufacturers’ Association (PMMA), Japan Color-photo Finishers’ Association (JCFA) and Japan Photo and Video Accessory Association(JPV). It was focused primarily on the Japanese market. Photo Imaging Expo 2006, with the tradeshow being organized by Koelnmesse GmbH and Toppan, the imaging show will place more emphasis on the regional Asian-Pacific market. The annual event is the ideal platform for addressing dealers and professional user target groups in the Asia-Pacific region.
Photo Imaging Expo 2006Photo Imaging Expo - Asian market
In 2005 96 million Digital Cameras have been sold worldwide, with Asia accounting for 20% of sales, with strong growth. The most up-to-date report from leading market research company, GfK Asia, indicates that the Asia market is likely to absorb 119.2 million units of digital imaging capability devices worth 7.600 million US Dollars in 2005. This record achievement represents a 55% growth compared to 2004 and 278% growth when compared to 2003 in volume. In 2005 the value of sales of imaging capability devices registered a 20% growth compared to 2004 and 86% compared to 2003.

Digital camera market - Strong consumer sales
GfK Asia also reports that the digital camera (DSC) market in Asia is showing continued growth. Sales of DSC have been increasing each year in the region. 7.2 million DSC have been sold between January and September 2005 which represents a 35% increase in units and 27% in value compared to the same period in 2004. A significant increase in consumption can be seen in China, and it no longer lags behind other countries in the acquisition of advanced technology products. It now accounts for a large share of the Asian market, comprising at least 30% of each category of digital product (digital cameras, mobile phones, TVs, camcorders and even IT products).

Photo Imaging Expo 2006 show - Exhibitors
Photo Imaging Expo 2006 will attract not only exhibitors from Japan but also from abroad. More than 600 square meters are reserved for exhibitors especially from abroad in the “Business Pro Zone” of this imaging fair. Companies mainly from Asia as China, India, South Korea, Thailand, Singapore, but also from Australia and France already registered for PIE 2006. This offers a good opportunity to get in touch with those companies and to explore the newest trends in these regions. In 2005, the fair attracted 50,000 trade visitors from Japan and other areas in the region (including Taiwan, Hong Kong, Korea, Australia, New Zealand, Singapore and Siberia) to Tokyo. As such, it is worth reviewing some of the developments in those markets.

GfK report - Megapixels
In the first quarter of 2005, GfK ProFidence reports that 62% of DSCs sold had a resolution greater than 5 Megapixels, and 88% had a resolution greater than 4 Megapixels. For comparison, in 2003 (only 15 months earlier) 50% of DSC sales were for cameras with resolutions between 3 and 4 Megapixels and 23% had resolutions under 3 Megapixels.

Digital camera manufacturers - Japanese market
Although the severe competition in the DSC market is affecting the number of brands being sold in Japan, the number of models is increasing rapidly. For 2004, GfK reports that there were 48 brands of DSC on the Japanese market with 152 different models. For the first half of 2005, there were only 37 brands, but 495 different models. Since Japanese manufacturers have traditionally used this show to introduce many new products, PIE 2006 offers a great opportunity for professional users and traders as well as for consumers to take a look at the quickly changing imaging market.

Camera phones - Mobile imaging
Especially camera phones are gaining more and more in importance. During the first quarter of 2005, 50% of all camera phones sold had a resolution of 1-2 Megapixels, and 65% of all new models had a resolution greater than 1 Megapixel. In comparison, for the full 2004 year, 43% of camera phones had a resolution of 1-2 Megapixels, and 55% had a resolution greater than 1 Megapixel. In 2003, 48% of camera phones sold had a resolution between 0.3 and 1 Megapixel and only 12% had greater than 1 Megapixel sensors.

KDDI mobile telecom services
Visitors, who would like to discuss this development with an expert on this market, can meet Mr. Yutaka Yasuda at PIE2006. As a member of KDDI Executive Committee he will held a seminar on this very important topic. KDDI is one of the major providers of mobile telecom services in Japan.

Consumer Electronics - Digital cameras
Along with a stiff competition, product life cycles are getting shorter. The market in Asia is now very dependent on a fast change of models to always attract new buyers as well as enticing previous buyers to purchase replacements. In 2004, GfK indicates that 35% of products have a life cycle shorter than 4 months, and 71% have a life cycle less than 8 months. With the local brands in some countries, as sell as Chinese and Taiwanese brands, there were 143 brands being sold in the region during 2004, with 1,536 models. 4 and 5 Megapixel resolution DSCs currently represent more than 53% of the total market with 6% of all DSCs sold having a resolution greater than 7 Megapixels. Although 93% of camera phones sold in the region had resolutions under 1 Megapixel in 2004, 1.0-1.3 Megapixel units will be the mainstream over the full year 2005.

Digital business - Japan and Asia pacific
The economies of Japan and neighboring Asia-Pacific countries have been strong during 2005 and are expected to continue strong in 2006. Asia, on the back of the strong consumer power coming from China and India is set to influence the world and is certainly in the process of bolstering its strength. The success of manufacturers will in future be shaped by understanding the changing digital business landscape of China and the rest of Asia.

PIE 2005 - Asian market trends and Region development
As it was the case at PIE 2005, the organizers will offer a program in Japanese with simultaneous English translations on market trends in both the Japanese domestic market and the regional market in Asia. GfK Japan, the research company which is specialized on the newest trends in imaging business will present a seminar concentrating on these market trends. Analysts on local markets in Asia, Europe and the USA will report about these regions and their characteristics. Special focus will be put on the rising development of BIRC.

Photo Imaging Expo 2006 - Asian digital imaging event
With Don Franz, Group Publisher of the Photofinishing News International Media Group, publishing Photo Imaging News, the organizers of PIE2006 could engage another market expert who will hold a special lecture during this imaging show.

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