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Nik Software new company name of Nik Multimedia
Ilse Jurriën : February 24th 2006 - 05:40 CET
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Nik SoftwareNik Software new company name of Nik Multimedia : Nik Multimedia, Inc. announces today that the company has changed its name to Nik Software, Inc. effective immediately and has unveiled its new corporate identity keeping the familiar “Nik” and replacing “Multimedia” with “Software” to better represent the company’s focus on software development for the digital imaging market. “Nik Software’s new name and corporate identity marks a significant milestone,” said Michael J. Slater, Nik Software, Inc.’s President & CEO. “These changes have been made to underscore the company’s dedication to developing software products and technologies for amateur and professional photographers involved in the fast-growing digital photography market.”
Nik Software new company name of Nik MultimediaNik Software for Photographers
When Nik Multimedia, Inc. was established in 1995 by its founder and namesake Nils Kokemohr, (Nik - the acronym for the company’s founder) its product development was dedicated to a broader market of graphic arts, design, print, and digital imaging. Once established, the company grew consistently in the field of software development for digital photography. Since 1999, the company has built a solid reputation based on its award-winning photographic software products – maintaining its commitment to the rapidly growing digital photo market.

Focuses on software development for digital photography
Nik Software, Inc. is the recognized worldwide leader in digital photographic filter development and produces plug-in software products for digital photography and imaging professionals including Dfine (noise reduction for digital images), Nik Color Efex Pro (digital photographic filters), and Nik Sharpener Pro (digital image sharpening) software.

About Nik Software
Nik Software, Inc.’s new corporate identity and logo maintains its distinctive orange and gray colors which it introduced into its corporate identity back in 2003. In addition to the name change and new corporate identity, Nik Software, Inc. has introduced its new company tagline “Photography first”, which affirms the company’s commitment to digital photography software and technologies as it moves forward.

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