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Mark Peters : February 7th 2006 - 20:00 CET

Richard Campbell to lead Panasonic Imaging Products


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PanasonicRichard Campbell To Lead Panasonic USA Imaging Products : Panasonic Corporation of North America today announced that Richard Campbell has been appointed Director, Digital Imaging Products, Panasonic Consumer Electronics Company, based in Secaucus, N.J. With Campbell’s appointment, Panasonic signals its intention to aggressively build market share for the category as it capitalizes on the company’s optical image stabilization and other breakthrough technologies. In his new position, Campbell oversees Panasonic’s emerging Digital Imaging Products division, which includes the successful Lumix line of digital cameras. Campbell was Product Marketing Director for Olympus Imaging America, before that Development Manager for Polaroid.
Richard Campbell to lead Panasonic Imaging ProductsPanasonic USA - Richard Campbell
“With the advantage of optical image stabilization across the entire product line, excellent battery technologies and superb Leica lenses, we believe consumers will increasingly recognize the benefits of choosing Panasonic digital cameras over other brands,” said Panasonic Consumer Electronics President Martin Kono. “We expect that Rich Campbell’s leadership, ideas and experience will be instrumental in helping us to achieve this goal.”


About Panasonic Lumix Cameras - What's in the name?
It was a flash of brilliance. When Leica optical technologies converged with Panasonic digital technologies, a bright new light – Lumix - was illuminated in the camera world. We coined the Lumix name from the words "luminance" and "mix," as in mixing different things together. Lumix represents the crystallization of technologies from two entirely different companies, each a leader in its field. These great forces - optical technologies from Leica and digital imaging technologies from Panasonic - transcended the barriers of culture and experience to create something new. What drew them together was a common goal: to give people the ability to create photographs that, like the finest works of art, touch us on a deep emotional level. This goal serves as the foundation of a collaborative partnership between Leica and Panasonic that is helping to revolutionize the world of digital camera lenses.

A Fusion of Leading Panasonic Technologies
Each of the two companies that together created the Lumix lens is a world leader in its field. The Leica name is nothing short of legendary. Leica's history is closely interwoven with the history of the camera itself. Favored by top photographers all around the world, Leica cameras have captured some of the most memorable, emotionally rich photos ever recorded. Panasonic is a pioneer and industry leader in a different branch of the image-producing world. The company has developed and introduced a great many new technologies in broadcast equipment and video cameras, among other products. In their collaboration, these two technological giants not only complemented each other's strengths, they also merged their vast technical resources to create something that neither could have created on its own. Synergy in image creation - that's the significance of their partnership. That's the beauty of Lumix.

The Uniqueness of Panasonc Lumix Digital Still Cameras
The meshing of Leica and Panasonic technologies has achieved the unique capabilities that distinguish Lumnix lenses from all other digital camera lenses. The Leica DC lens system captures even the most delicate and subtle nuances. The Mega OIS prevents blurry images caused by shaky hands. The Venus Engine LSI dramatically improves both image resolution and camera response time. These are just a few of the original technologies that make Lumix the most expressive and responsive digital camera the world has yet seen. There is a revolution in photography under way, and its name is Lumix.

The Limitless World of Digital Photography
Lumix does not seek to follow in the footsteps of film cameras. Nor does it seek to be like other digital cameras. Lumix carves out its own world. It is a photographic tool capable of capturing deep emotion, of creating soul-stirring art. It is a perfect harmony of the digital camera's three key elements - the lens, image processing engine, and responsive functions. It invites the user to explore new possibilities in image creativity. And Lumix is still evolving. Panasonic is making Lumix cameras even more functional by allowing them to connect easily to products such as televisions and Diga DVD recorders. With Lumix and Panasonic's many network-connectable products, the door has opened wide to photographic, creative, and entertainment possibilities that were unimaginable even a few years ago.

Panasonic USA - PMA 2006 Orlando
Campbell said. “With technological capabilities that are outpacing those of more traditional imaging companies, Panasonic is poised to bring a new level of consumer-friendly digital cameras to the market.” Campbell is currently overseeing the launch of the 2006 line and directing the company’s plans for exhibiting at the Photo Marketing Association (PMA) Show in Orlando, Fla., February 26-March 1.

About Panasonic Consumer Electronics Company USA
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at the Panasonic website.





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