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Ilse Jurriƫn : January 23th 2006 - 01:15 CET updated

Sony dslr


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SonySony dslr : Since July 2005, Sony Corporation (Sony) and Konica Minolta Photo Imaging, Inc. (Konica Minolta PI) have been working on the joint development of digital single lens reflex (SLR) cameras. Sony, Konica Minolta Holdings, Inc. and Konica Minolta PI are pleased to announce that they have decided to transfer a certain portion of Konica Minolta PI's assets related to digital SLR cameras to Sony, and at the same time, that Konica Minolta PI will consign its customer service operation for Konica Minolta cameras and related products (Konica Minolta, Konica and Minolta brand film cameras, digital still cameras, lenses, accessories etc.) to Sony. Agreement to this effect was reached in January 2006.
Sony dslrSony digital SLR - Summer 2006
Under this agreement, on March 31 2006, Sony will receive certain assets from Konica Minolta PI that are necessary for the development, design, production and so forth of digital SLR cameras compatible with Konica Minolta PI's Maxxum/Dynax lens mount system (an original lens mount system to connect camera body and lens adopted in Konica Minolta Maxxum/Dynax series SLR cameras) Sony will accelerate development of new digital SLR cameras based on and compatible with the Maxxum/Dynax lens mount system with a view to marketing these models this summer.

Sony digital single lens reflex system camera
On the basis of its ongoing "selection and concentration", Konica Minolta Group will concentrate on its core "'business technologies" field and its strategic "'optics and display devices" field and withdraw from camera business (excludes production of digital SLR cameras and interchangeable lenses for Sony) as of March 31, 2006. At the same time, Konica Minolta PI will partially transfer certain assets related to digital SLR cameras to Sony.

Sony D-SLR camera - Konica Minolta mount
From April 1 2006, Konica Minolta PI will consign the customer service operations for Konica Minolta cameras and related products (Konica Minolta, Konica and Minolta brand film cameras, digital still cameras, lenses, accessories etc.) to Sony, and Sony will implement service operations from that date onward.

About Sony Group
The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.

Updated! More information about the Sony Alpha 100 now available!





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