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Dennis Hissink : January 18th 2006 - 17:40 CET

Digital cameras dominate professional market by 2010


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InfoTrendsDigital cameras dominate professional market by 2010 : InfoTrends, the worldwide digital imaging and document solutions research and consulting firm, is pleased to announce the release of its highly anticipated multi-client study, North American Professional Photography Market. The study provides camera, printer, software, supplies, and service providers with the information necessary to support their marketing efforts, product planning, and distribution initiatives in the professional photography market in North America. According to the study, there are over 131,000 professional photographers in North America, and they spend nearly $800 million a year on cameras, lenses, printers, ink and media, software, and other accessories.
Digital cameras dominate professional market by 2010Professional digital photographers
Approximately 65% of these professional photographers use film cameras for some of their shoots, however, InfoTrends’ estimates that 70% of all professional photos are taken with digital cameras. The study indicates that by the end of the decade, 90% of professional pictures will be taken with digital cameras, and less than 40% of professional photographers will still use film cameras. Pro photographers continue to purchase new digital cameras and backs as performance improves; however, falling prices are keeping overall camera revenue flat.

Professional photography industry - Digital workflow
"The transition to digital is changing the economics and profile of the professional photography industry," commented Jeff Hayes, Group Director at InfoTrends. "Digital technology is lowering the barriers to entry and increasing competition. Successful pro photographers in the future will have more automated workflows from capture through publishing, establish a strong Web presence, and diversify their offering to include more post-capture products and services."

Photography market - Digital photo editing and Management
The prevalence of digital cameras in this industry is increasing, but many professional photographers are struggling with photo editing, management, and printing issues due to the volume of digital pictures taken, the learning curve associated with software, and demands from their clients. Photographers indicate that they are spending more of their time in post-shoot activities and less time marketing and taking pictures.

InfoTrends study - Color management and Photo archive
"Many photographers struggle with pulling all the pieces together to get the most out of digital technology, especially after taking the shot," noted Hayes. "While advances in image sensors, lenses, and photo printers are exciting, many of the biggest productivity and business improvements are coming from editing, color management, workflow, photo management, and collaboration."

InfoTrends research - Professional photography services
Research for the study consisted of interviews with over 1,750 professional photographers, 200 commercial photography customers, and 1,200 consumers that have used professional photography services. All the market sizing and research findings are split by key segments, including commercial, editorial, portrait and wedding, fine art/nature, and school photography. The study is available immediately. For more information about the study or to make a purchase, visit our online store.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses.





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