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Dennis Hissink : January 21th 2006 - 03:20 CET

Lexar Media mobile memory cards


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LexarLexar Media mobile memory cards : Lexar Media introduces its range of flash memory cards that maximize the functionality and performance of mobile phones and handheld multimedia devices. Lexar's line of mobile memory storage products has expanded to include the SD and MMC form factors in a wider variety of capacities up to 2GB, enough to handle the broad range of special applications from computer files to games, music, video, images and more. "Based on current trends, in 2006 we believe the number of mobile phones with card slots will increase to more than 330 million and consumer acceptance of content features and services will rise to an all time high," said Jim Gustke, vice president and general manager of memory cards at Lexar.
Lexar Media mobile memory cardsLexar Media cards - Mobile accessory
Jim continues: "Consequently we anticipate aftermarket demand for high-capacity, high speed memory cards to be strong with much improved attach rates over previous years. We are pleased to offer the Lexar Mobile cards to our dealers and together capitalize on this emerging enormous opportunity." Lexar's line of mobile storage memory products includes a variety of both SD cards and MMC cards, with a broad range of memory capacities, speeds and specialized applications.

Lexar Secure Digital card - 2GB and Security application
The new Lexar mobile line includes all the popular portable media formats including:
Secure Digital (SD) Cards: A High Performance Interface for multimedia applications, Lexar's new Secure Digital cards feature built-in security applications for storing and playing secure content, in capacities from 256MB to 2GB.

Lexar miniSD and microSD cards
miniSD cards, Lexar's expanded line of MiniSD Cards offer high-performance functionality at half the size of a conventional SD card. They also include built-in security features, and include an adaptor for use in all SD products (in capacities from 256MB to 1GB). MicroSD cards, the ultra-compact design of Lexar's MicroSD cards make them ideal for use in mobile phones. They also include an adaptor so they can be used in all SD products (in capacities from 256MB to 512MB).

Lexar MMCmobile and MMCmicro cards
Lexar MMCmobile, Lexar's new compact MMCmobile memory cards offer the same high-performance as the MMCplus universal cards at half the size. They also include an adaptor for use in all SD or MultiMediaCard products (in capacities from 256MB to 512MB). Lexar MMCmicro, Lexar's new ultra-compact MMCmicro memory cards offer the same high-performance as the MMCplus universal cards at a quarter of the size. They also include an adaptor for use in all SD or MultiMediaCard products (in capacities from 256 MB to 512 MB).

About Lexar Media
Lexar is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 92 issued or allowed controller and system patents, and licenses its technology to companies including Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its memory cards worldwide and through an exclusive agreement, also sells memory cards under the Kodak brand. Headquartered in Fremont, California, Lexar has operations in countries around the world.





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