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Fujifilm mobile imaging
Dennis Hissink : January 14th 2006 - 18:40 CET
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FujifilmFujifilm mobile imaging : The first company to offer retail printing solutions to wireless carriers three years ago, Fujifilm is using its photo processing technology expertise and extensive retail printing infrastructure to become a key imaging resource for leading carriers, including Sprint Nextel, Cingular Wireless and Alltel. Analysts are estimating that 30 million camera phones will be in operation by the end of 20051, with projections that imaging capability and quality in mobile devices will continue to grow. Fujifilm continues connecting retailers to this burgeoning market and expects that opportunities to capture revenue from these images will increase. Fujifilm investigates camera phone usage and consumer behaviour.
Fujifilm mobile imagingCamera phone - Print and Picture
Fujifilm USA recently released findings from a camera phone behaviour study completed by NPD Techworld, a division of The NPD Group, Inc. that supports the possibility of real and significant opportunities for retailers to profit from the growing acceptance of camera phones and mobile imaging. The study polled more than 400 active camera phone users, resulting in some interesting insight on current and potential behaviour, such as the fact that nearly 45 percent of participants said they have taken pictures with their camera phone that they wished they had printed.

Mobile imaging - Digital photo printing
Currently, users print roughly 26 percent of camera phone images taken;
The most common reasons for not printing included image quality, simplicity of process and overall perceived cost. Users are creative and "communicating" via images, with 92 percent storing and sharing images in a phone album or as screen wallpaper, while 30 percent email images to family and friends from their handset. There is a correlation between the number of images taken with a camera phone and the likelihood they will be printed, those who print take nearly twice the number of images per month.

Photography phone - Communicate and Capture
The study suggests camera phones are not replacing digital cameras, but supplementing them. More than 74 percent of camera phone users also own a digital camera; and Similar to digital cameras, the most common subjects for mobile images are friends, family and children (80.1%), followed by pets (37.2%). But, the "always with you" characteristic of the camera phone tends to generate more "random" or "spur of the moment" images (29.8%). The study follows several significant carrier announcements by Fujifilm this year, highlighting the company's continued growth in the mobile imaging market. The Fujifilm Get the Picture Mobile service and the Fujifilm Mobile Postcard application offer camera phone customers fun and convenient photo storing, sharing and printing applications and services.

Fujifilm Mobile service - Direct print and Online photo service
The Fujifilm Get the Picture Mobile Service allows camera phone users to access thousands of retail stores nationwide to order prints directly from their handset, in as little as an hour. The service also serves as the infrastructure behind the online photo sites of several carriers.

Fujifilm online photo service - Upload digital photo and Photo album
Customers can upload both camera phone and digital camera images to online albums, share with friends and family, create slideshows or print images through retail locations. In addition, Fujifilm was the first company to introduce the unique Mobile Postcards application, allowing camera phone users to create personalized photo postcards and send them to anyone in the country via U.S. mail, directly from their handset. Fujifilm created these handset applications in conjunction with Summus, Inc., a leading provider of mobile media applications.

Cingular Wireless - Fujifilm Picture Mobile Service
Cingular Wireless, in August 2005, Cingular Wireless included the Fujifilm Get the Picture Mobile Service as part of its offerings for camera phone users, allowing customers to order prints directly from their handset and pick them up at retail locations nationwide. Cingular also updated the Fujifilm Mobile Postcard application, streamlining the user interface, adding enhanced postcard templates and an auto-address feature for simpler functionality.

Sprint Nextel - Picture mail service
Sprint Nextel, Fujifilm provided mobile imaging solutions to both carriers and continues power the photo applications of the new offering. Sprint first began offering Fujifilm's Get the Picture Mobile Service to its Picture Mail subscribers in 2004. Alltel, in the summer of 2005, Alltel, a regional wireless company with more than 13 million customers in 27 states, added the Fujifilm Get the Picture Mobile Service and Mobile Postcards application to a variety of its camera phones.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion. In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

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