|
|
Nikon discontinues most film cameras
Dennis Hissink : January 11th 2006 - 23:35 CET
|
|
|
 Nikon discontinues most film cameras : Following the success of our digital line-up over the last seven years, which has resulted in more than 95% of Nikon’s UK business being within the digital area, Nikon has made the decision to focus management resources on digital cameras in place of film cameras. This decision will allow Nikon to continue to develop products that match the demands of an increasingly competitive market place. Despite this growing competition Nikon has continued to outperform the market, and has recently reported positive financial results which saw group net profit climb by 20% in the fiscal first half which ended in September. Group sales also increased by 9.8% to 342.85 billion yen in the same period.
|
 Nikon digital SLR cameras
Sales of high end digital SLR cameras and the success of products like the D70s and D50 have helped contribute to these positive figures. As the film camera market shrinks and the popularity of compact digital cameras increases, demand for products that offer advanced features and extra value is continuing to grow. High performance digital SLR cameras are performing well as users shift from film-based SLR cameras or upgrade from compact digital cameras to digital SLR cameras.
Nikon camera - Lenses and Large format cameras
As a result of the new strategy Nikon will discontinue production of all lenses for large format cameras and enlarging lenses with sales of these products ceasing as soon as they run out of stock. This also applies to most of our film camera bodies, interchangeable manual focus lenses and related accessories. Although Nikon anticipates that the products will still be in retail distribution up to Summer 2006.
Nikon F6 - Professional photography
In recognition of Nikon’s commitment to professional photographers we will continue to manufacturer and sell the F6, our flagship film model, as well as a number of manual interchangeable lenses. Sales of the manual FM10 will also continue outside Europe.
Nikon Corporation - Service and Support
After-sales service will continue to be provided as before, according to the policy for each product. As well as the Nikon F6 film body and the manual FM10 Nikon will continue to manufacturer and sell the following Interchangeable manual lenses:
- Nikkor 20mm f/2.8
- Nikkor 24mm f/2.8
- Nikkor 28mm f/2.8
- Nikkor 35mm f/1.4
- Nikkor 50mm f/1.2
- Nikkor 50mm f/1.4
- Micro-Nikkor 55mm f/2.8
- Micro-Nikkor 105mm f/2.8
- PC Micro-Nikkor 85mm f/2.8D
About Nikon's philosophy
We at Nikon Corporation have defined the leading concept behind our business, "Vision Nikon 21" in order to clarify the direction and goals of the Nikon group for the first decade of the 21st century. Emphasizing the philosophy, "Trustworthiness and Creativity," we have also established and enforced our corporate objectives that reflect the integrity of our mission.
|
|
|
|
