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Lexar JumpDrive upgrade with PowerToGo
Dennis Hissink : January 5th 2006 - 20:30 CET
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LexarLexar JumpDrive upgrade with PowerToGo : Lexar Media, Inc., a leader in advanced digital media and accessories today at the 2006 Consumer and Electronics Show (CES), Las Vegas, announced its plans to incorporate PowerToGo into its line of Lexar Media JumpDrive products, creating a portable working environment for its USB flash drive customers. PowerToGo will enable users to install and run most standard Windows applications from their Lexar JumpDrive. Using a customized solution provided by Ceedo Technologies Ltd., PowerToGo is being developed with an open standard. Lexar's Smart USB flash drive technology will be compatible with most consumer and electronic mobile devices as well as corporate computing environments.
Lexar JumpDrive upgrade with PowerToGoLexar JumpDrive - USB flash drive
Ideal for students, tech savvy consumers, small business owners or anyone who wants fast, easy access to their familiar PC environment, Lexar's PowerToGo will be truly portable. Simple, familiar interfaces will allow customers to run applications, carry browser favourites and personal profiles, and instant messenger from any Windows-Based PC anywhere they go. By saving and storing personal PC settings applications and files directly on their JumpDrive, users can carry pictures, music, documents, presentations or client files with them to any PC and run their own virtual computing environment.

PowerToGo - Portable security solution
PowerToGo will also provide the security of a private session: users can work with their files or surf the web and then simply unplug the JumpDrive safely, knowing that no trace will be left behind. Whether at a friend's house, the office, at an Internet cafe, airport terminal, or public library, this portable, personal, private tool will give users the ability to carry their data and applications in their pocket and use it whenever and wherever.

Lexar USB flash drive - Data storage device
"Lexar has always looked beyond storage when developing its line of USB flash drives, understanding the vast potentials the USB technology is capable of offering consumers. PowerToGo reflects Lexar's continued commitment to providing customers with valuable functionality when using their USB flash drive," said Steffen Hellmold, Vice President and General Manager USB flash drive & OEM Products business unit, Lexar. "Unlike some competing solutions that are using proprietary solutions requiring software developers to maintain a separate code base for this platform, our solution will empower customers to use most of their Windows standard applications on the go."

CES 2006 - Lexar JumpDrive demonstration
At CES, South Hall, Lexar will showcase JumpDrive products demonstrating PowerToGo. The PowerToGo solution will be available on most Lexar JumpDrives starting in Spring of 2006. Lexar also plans to make the PowerToGo solution available via download to its installed customer base.

About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 92 issued or allowed controller and system patents, and licenses its technology to companies including Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its memory cards worldwide and, through an exclusive agreement, also sells memory cards under the Kodak brand. Headquartered in Fremont, California, Lexar has operations in countries around the world.

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