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Jasper Huitink : December 8th 2005 - 05:43 CET

PMA 2006 photo inspiration centers


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PMAPMA 2006 inspiration centers : Imaging at its most innovative is the theme for PMA 2006, PMA 2006 will feature The Complete Picture inspiration center, a showcase of hands-on lifestyle experiences designed specifically for the most powerful target market, Jennifer, the Gen-X Mom ("Jennifer" is the name PMA 2006 is using to describe this target market). This concept store, to be located on the PMA 2006 Trade Show floor (Booth 4377), will provide photo imaging industry members concrete retail solutions, organized into comprehensive collections called "inspiration centers." These inspiration centers focus on the core areas of how she (Jennifer) interacts and engages with images.
PMA 2006 photo inspiration centersPMA 2006 - Photo business
Jennifer is the most powerful customer shopping at retail stores. PMA 2006 research indicates, as parents, Gen-X moms are motivated to buy cameras and archiving prints, they are also likely to maintain an active lifestyle that produces events and picture-taking opportunities. When provided with affordable products and services, this group can be powerful in the photo business. The main challenges for the industry are to understand the experiences and motivations of this group.

PMA inspiration centers
Inspiration centers are designed to delight, surprise and enhance the retail experience for Jennifer, by allowing her to discover solutions for problems she did not realize could be solved. Ultimately, the retailer will understand her needs and desires, then provide services to earn her trust and purchase potential. The Complete Picture will feature five inspiration centers, each illustrating a specific "killer app."

PMA 2006 inspiration center - Features
• Preserving is devoted to preservation of memories for display on walls, in albums and screen.
• Creating is devoted to products and services centered on "doing more" with your pictures. This is a solutions center for digital scrapbooking, scrapbooking, photo calendars, website posting and output from a variety of media types.
• Connecting is the place for younger consumers looking for ways to interact with, share or personalize their photo imaging experience.
• Celebrating is centered on picture-taking occasions. The focus is on prepackaged solutions, such as kit rentals and event kits, as well as seasonal activities. This could also include gift items.
• Performance is dedicated to those customers who demand the best performing high-end products and services. This is not tech for the sake of tech, but tech to make life better.

PMA booth - Photo retailers
The Complete Picture inspiration center is designed by JGA (Southfield, Mich.), one of the nation's leading retail design, brand strategy and architectural firms. Guidance was also provided by leading photo specialty retailers, sponsoring firms and marketing experts. Visitors to the booth can pick up a goody bag, including sponsor giveaways and customized information on how to identify the target customer, enhance and emphasize services, and successfully implement lifestyle retailing.





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