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Women choice in Consumer Electronics at CES 2006
Jasper Huitink : December 4th 2005 - 23:22 CET
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 Women choice in Consumer Electronics at CES 2006 : The CEA, producer of the world's largest annual technology tradeshow, the International Consumer Electronics Show (CES), today announced the honorees for the 2006 Technology is a Girl's Best Friend (TechGirl) Diamond Product Showcase, sponsored by CE Lifestyles. "Women are buying and using consumer electronics; and retailers and manufacturers are paying attention. Women influence 88 percent of household CE purchases in some fashion, and this year females are expected to initiate $65 billion in CE purchased themselves. CEA is pleased to play a leading role in disseminating the message that women have been and continue to be a large consumer and influencer of CE products."
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 CES market research - Digital imaging
Now in its fourth year, the TechGirl honorees were chosen based on results from a recently conducted survey by Consumer Electronics Show Market Research. The survey, What Women Want, sampled more than 1,600 adults to find what features women prefer in their consumer electronics devices. Eight distinct consumer electronics categories were explored: audio, computer, digital imaging, laptop bags, mobile/automotive electronics, portable audio, television and wireless communication.
CE products - Woman lifestyle
"CE Lifestyles is pleased to sponsor this campaign," said Katie Sommer, editor of CE Lifestyles. "The products honored in this showcase illustrate that women want consumer electronics that can be used effectively and efficiently. Interest in style and flair is a concern but secondary to having a quality device. Women truly view CE products as a necessity, not a luxury."
Wireless phone, MP3 playback & flat monitor
Specifically, women cited ease-of-use, reliability and being lightweight as most important in their consumer electronics. Wireless phone preferred features included being lightweight and having a long battery life. Women surveyed also want portable audio devices that can "do it all," from receiving radio reception to MP3 playback. In the computer category, a flat monitor and computer speed was extremely important. The results showed the most important feature in television was having the best picture quality, specifically high-definition (HD). Audio and safety equipment ranked high in the mobile category. Great picture quality and the ability to easily share photos were top in the digital imaging space.
Women choice - Diamond products
• Audio : Denon Electronics' S-101 Home Entertainment System
• Audio : Swan Speaker System's Swan S200A
• Computer : BenQ America's FP93V Flat Panel Monitor
• Computer : Sharp's M4000 WideNote
• Digital Imaging : Hewlett Packard's Photosmart R817 Digital Camera
• Digital Imaging : Hitachi's Microdrive 3K6
• Laptop Bags : Motion System's Icon Female Laptop Tote
• Laptop Bags : Targus's Getta Backpack Ladies Case
• Mobile Automotive Electronics : Alpine's Blackbird
• Mobile Automotive Electronics : Magna Donnelly's Video Mirror
• Portable Audio : Philip's Sport Audio Player
• Portable Audio : Sony's Walkman Bean
• Television : InFocus's Play Big IN72
• Television : Sharp's 20-inch Widescreen AQUOS Liquid Crystal
• Wireless : Motorola's Magenta RAZR
• Wireless : Samsung's i73
About Consumer Electronics Association
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $122 billion in annual sales. CEA's resources are available online, the definitive source for information about the consumer electronics industry.
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