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Jasper Huitink : November 26th 2005 - 11:50 CET

LaCie Brick storage & backup hard drives


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LaCieLaCie Brick storage & backup hard drives : LaCie introduces a playful new set of stackable hard drives in vibrant white, red and blue colors: the LaCie Brick Desktop Edition (160-500GB) and Mobile Edition (40-120GB). For this unique range, LaCie teamed up with renowned designer Ora-Ïto to create colorful building block-shaped hard drives, making everyday storage and backup not only functional, but fun. Designer Ora-Ïto took one of his favorite childhood objects and created a hybrid hard drive that doubles as desk art. He chose primary white, red and blue colors to add vibrancy to everyday desktops. LaCie Bricks offer nearly effortless setup, and are ready to use seconds after removing from the box. They’re built to fit large amounts.
LaCie Brick storage & backup hard drivesPC & Mac with backup software
LaCie Bricks can be used on a PC or Mac and come with free backup software. LaCie Brick Desktop Editions are equipped with a Hi-Speed USB 2.0 interface and come all necessary power adapters. LaCie Brick Mobile Editions are bus-powered and are available with either a Hi-Speed USB 2.0-only interface, or dual FireWire 400 and USB 2.0 interfaces. LaCie Brick Desktop Edition 300 GigaByte and 500GigaByte include an automatic thermo-regulated smart fan that changes airflow based on need.

Brick hard drive - Availability
LaCie Brick hard drives are available for pre-order today at the LaCie Store online and will be widely available through LaCie’s specialized dealer network end of December 2005 at the suggested retail prices below. LaCie Bricks ship with LaCie One Click Backup Software for PC/Mac, and LaCie Silverlining and SilverKeeper drive management and advanced backup utilities for Macs. Detailed product information can be found at the LaCie website.

LaCie hard drives - Features
• Spacious storage capacities of 160-500GB (Desktop) or 40-120GB (Mobile)
• Ultra quiet operation for use in the office or living room
• No setup needed, just plug-and-play
• Compatible with Windows and Mac
• Backup software included for PC and Mac

LaCie Brick - Desktop Editions
• LaCie Brick Desktop Edition (USB) 160GB White $119.99
• LaCie Brick Desktop Edition (USB) 250GB Red $149.99
• LaCie Brick Desktop Edition (USB) 300GB Blue $199.99
• LaCie Brick Desktop Edition (USB) 500GB Red $399.99

LaCie Brick - Mobile Editions
• LaCie Brick Mobile Edition (USB) 40GB White $99.99
• LaCie Brick Mobile Edition (USB) 80GB Blue $149.99
• LaCie Brick Mobile Edition (USB) 120GB Red $299.99
• LaCie Brick Mobile Edition (USB/FW) 40GB Blue $119.99
• LaCie Brick Mobile Edition (USB/FW) 80GB Red $169.99
• LaCie Brick Mobile Edition (USB/FW) 120GB Blue $329.99

About Ora-Ïto
Though his name implies a Japanese background, designer Ora-Ïto is French. A do-it-all designer, he was barely 20 years old when he created the very first virtual brand in 1998. Propelled to the front of the international scene, he then started prestigious collaborations with L’Oréal, Vogue Magazine, Heineken, Adidas, Kenzo, electronic musicians AIR, Honda, Guerlain, Swatch and Nike.





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