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Sony Germany relocate office to Berlin
Mark Peters : November 21th 2005 - 02:51 CET
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 Sony Europe relocate office to Berlin : Sony Europe announced today that Sony Deutschland GmbH, its German Sales & Marketing Company, will relocate from Cologne to Berlin during the next fiscal year, starting from April 1, 2006. The Sony Center at Potsdamer Platz, one of Berlin’s renowned landmarks, currently accommodates Sony’s European headquarters as well as other Sony Group companies. “Relocating from Cologne to Berlin, the capital of Germany, will allow Sony Germany to gain more momentum and competitiveness and to further enhance the current positive sales trend“, says Manfred Gerdes, Managing Director of Sony Deutschland GmbH. Sony Germany will also implement a restructuring of its current workforce by spring 2006.
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 Sony Center - Potsdamer Platz Berlin
This action is required to improve Sony’s competitiveness in the German market and to turn the company into profitability. At the same time, it is also expected to achieve the most efficient allocation of the available space at the Sony Center in Berlin. Sony Deutschland has started formal consultation with the Works Council and has announced the decision to its employees in Cologne today. Sony will do its utmost to reduce the social consequences of this intended decision.
About Sony Europe
With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. Much of the research and development associated with this evolutionary process is taking place in Europe. Sony's ties with Europe are strong and close. In June 2000 the company opened its Sony Center am Potsdamer Platz, home to Sony Europe's corporate headquarters and a significant architectural and cultural addition to the new German capital city. Ever since its inception in 1991, German-American architect, Helmut Jahn's innovative building concept has signified Sony's vision and commitment to a new unified Europe with a rejuvenated Berlin at its heart. Built on Potsdamer Platz, the Sony Center represents one of the city's largest urban redevelopment projects since the fall of the Berlin Wall and the reunification of the city.
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