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Jasper Huitink : November 19th 2005 - 04:00 CET

MultiMediaCard Association adds Intel & Kingston


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MultiMediaCard AssociationMultiMediaCard Association adds Intel & Kingston : The MultiMediaCard Association (MMCA) today announced that Intel Corporation and Kingston Technology Company, Inc. have been selected by majority member votes to its Board of Directors for 2006. Intel Corporation and Kingston Technology Company will join 12 current MMCA (MultiMediaCard Association) board members representing a broad cross-section of host device, memory card, flash memory and controller chipset manufacturers, including: ASUS, ATP Electronics, Gemplus, Hewlett-Packard, Infineon Technologies Flash, ITRI, Lexar Media, Micron Technology, Nokia, Power Digital Card, Samsung Electronics and Silicon Motion.
MultiMediaCard Association adds Intel & KingstonIntel memory system - Mobile phones
"Intel Corporation is pleased to work as a direct link between the CE-ATA Promoter Group and the MMCA board to create a true common HDD (Hard Disk Drive) interface standard for CE devices," said Rick Coulson, Intel Corporation Fellow and Director of I/O Architecture. "Intel Corporation advocates industry recognized bus architectures that can be used by different memory systems on mobile phones and small consumer electronics devices, such as the MMC (MultiMedia Card) interface."

MMC digital media product
MMC has achieved a significant market share in mobile phone and other memory card applications in consumer devices. Its performance advantage has distinguished it against other memory card standards for future growth, said Kuppinger, media product manager at Kingston.

Kingston memory card
"We are delighted and welcome Intel, the world's largest chip maker, and Kingston, the creator of SIMM (Single In-Line Memory Module) technology and a leading memory card manufacturer, to take on a leadership role in the MMC standards organization," noted Yves Leonard, MMCA Board Chairman. "Individually and collectively, they bring tremendous experience to the MMCA, as we continue building our position as the leading memory card standards for mobile communications and digital imaging."

About MMCA - MultiMediaCard Association
The MultiMediaCard Association (MMCA) is the open standard organization that defines the physical, functional and interface specifications of MultiMediaCards (MMCs), the removable memory cards used in mobile phone, digital imaging and portable consumer electronics applications. The MMCA also supports the adoption of the MMC interface standard in other embedded or removable components and subsystems, such as hard disk drives.





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