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Sony Ericsson Z300
Ilse Jurriën : November 14th 2005 - 21:15 CET
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Sony EricssonSony Ericsson Z300 : Sony Ericsson is strengthening its product line-up with the introduction of a new handset; Sony Ericsson Z300 which offers a combination of design, quality, ease of use and value that reaches out to a broad range of consumers with basic mobile phone needs for calling and texting. The Sony Ericsson Z300 is an attractive clamshell with beautiful design lines. The new phone will appeal to consumers looking for handsets from a trusted brand that is reliable, affordable and simple to use. The Z300 handset has its own appeal and is firmly focused on making voice and text communications as easy as possible with the use of features such as one click navigation and single icon menus and colour screens.
Sony Ericsson Z300Sony Ericsson phone range
"We are continuously expanding the Sony Ericsson offering to a wider range of consumers and customer needs,” said Steve Walker, Vice President Product Marketing. “With this launch, even more people that aspire to the Sony Ericsson brand can now afford to own one of our handsets and importantly, they have real choice from a range of phones, all of which are simple to use and beautifully designed."

Z300 mobile phone - Elegant clamshell
This small, elegant clamshell available in granite grey or amethyst purple has great appeal for the style-conscious individuals looking for a simple phone that fits their mood, taste and lifestyle. Open the clam to reveal a bright, sharp colour display and a surprisingly large keypad plus a navigation key that reaches all the main functions in one click. Close the clam to lock the phone and the outer display shows the clock and incoming caller information. The Z300’s focus is on voice and text, but it also offers a phone book, calendar, reminders and alarm clock. Also it offers consumers to personalize their phones with the Style-Up covers available from accessory outlets. Also in addition there will be Crystal Décor included in every box, allowing customers to make their handsets more personal.

Sony Ericsson Z300 - Availability
The Z300 will be commercially available in Q4 2005.
This phone will be available in the following variants:
• Z300i: Dual band GPRS 900/1800 Mhz
• Z300a: Dual band GPRS 850/1900 Mhz - For Americas
• Z300c: Dual band GPRS 900/1800 Mhz - For mainland China

Sony Ericsson Z300 features:
• Imaging and messaging
• 128 x 128 pixels STN display
• 65,536 colours
• External display
• MMS, SMS, EMS
• Single icon UI and Icon desktop
• Entertainment
• Polyphonic ringtones - 32 voices
• Embedded games
• Animated GIF
• Direct links for easy download
• Calendar
• To-do-lists with reminder
• Style-Up Covers
• Crystal Décor

Connectivity
• Dual band GPRS 900/1800 & 850/1900
• GPRS (4+1)
• WAP 1.2.1
• Standby time: 250 hours
• Talk time: 5.5 hours

About Sony Ericsson Mobile Communications
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America.

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