Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines Apple Canon Casio Fujifilm HTC LG Microsoft Nikon Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
Powered by True
Counted by
Canon hits the street with Direct Print
Dennis Hissink : July 20th 2003 - 15:38 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
CanonCanon, leader in photographic and imaging technology, is pleased to announce a new pan European in-store campaign aimed at giving consumers first-hand experience of Canon's new Direct Print concept. Participating retailers will be visited by Canon's 'Digital Photograph Ambassadors', who will demonstrate how simple it is to connect and print directly from Canon digital cameras to photo printers, without the need for a PC. "This is Canon's first ever Pan European in-store campaign" said Malcolm Hills, Head of Canon Consumer Imaging in the UK. "Direct Print makes getting photo-quality copies of digital images easier than ever before. This campaign will make people aware of our new technologies."
Teams of Canon's Digital Ambassadors will set up mobile stands and run demonstrations in some 800 stores across 14 countries throughout the summer. The promotion could then be extended to venues such as airports, theme parks and night clubs.

Dealers will be offered the opportunity to participate in a print media campaign, which will run over the summer to support the promotion. Participating stores will feature in a schedule detailing times and dates of demonstrations.

The campaign will feature Canon's tiny new battery-powered portable Card Printer CP300, capable of printing full gloss photographs on-the-move - direct from the digital camera and without the need for mains power. The ultra high resolution Bubble Jet i450 will also be demonstrated, as well as two cameras from Canon's digital range - the PowerShot S50 and Digital IXUS 400. Printing of stills from Canon's MVX150i Camcorder will also be featured.

The promotion runs alongside Canon's sweeping television and media campaign, which features Direct Print from Canon's flagship Digital IXUS 400 camera. "Direct Print was chosen for the television brand campaign because it embodies Canon's philosophy of innovation, unrivaled quality and brilliant technology with a very human side" explains Hills. "It is also an important concept for us because it links two of Canon's product pillars - digital cameras and printers".
   Canon introduces a new Bubble Jet i450 printer
   Canon introduces BubbleJet i250 and i350
   Next  Canon introduces Digital IXUS II camera
   Previous  Canon introduces a new Bubble Jet i450 printer
   News by brand:Canon
   News by category:Innovations
   News by brand and category:Canon Innovations
   Canon EOS 750D - $
   Nikon D7200 - $
   Sony Alpha 6000 - $398.00
   Samsung NX3000 - $
   Nikon D3200 - $446.95
   Olympus PEN E-PL7 - $499.00
   Canon EOS M3 - $429.00
   Panasonic Lumix DMC GF7 - $
   Canon PowerShot SX610 HS - $189.00
   Canon EOS 700D - $495.00

LetsGoDigital digital camera magazine
Latest Canon announcements
Canon EF-M 15-45mm lens
Canon PowerShot G cameras
Canon PowerShot G5 X
Canon PowerShot G9 X
Canon EOS M10 Compact System Camera
Canon ranked as one of the Best Global Brands
Canon 4K Ultra-HD broadcast lenses
Canon High-Sensitivity Network Surveillance Camera
Canon 4K UHD Wide-Angle Broadcast Lens
Canon 250 Megapixel APS-H-Size CMOS Sensor
Canon 120 Megapixel EOS camera
Canon 8K Cinema EOS System
Canon 4K Projector
Canon unveils new optical lens element
Canon EOS M3 digital camera
Twitter LetsGoDigital
Latest news headlines
Sony Alpha A68
CES 2016 Keynote
LG V10 Android smartphone
First smartphone to offer manual mode for video
LG V10
Samsung Z3 Tizen-based smartphone
Samsung Accessories for Galaxy Devices
Samsung Galaxy View
Toshiba DynaPad Windows tablet
LG V10 offers next-generation photography and video
ZTE official partner of the Cleveland Cavaliers
Chicago Bulls teams up with smartphone manufacturer
Canon USA honored with SmartWay Excellence Award
Logi Circle Portable Home Connection Camera
Samsung Home Monitoring Kit
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA