Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
Samsung NX500 Sony CyberShot HX90 Canon PowerShot G3 X Panasonic DMC-FZ330 Nikon Coolpix P900 Olympus Stylus 1s
  News Headlines APPLE CANON FUJIFILM HTC HUAWEI LG MICROSOFT NIKON OLYMPUS PANASONIC PENTAX SAMSUNG SONY  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Canon hits the street with Direct Print
Dennis Hissink : July 20th 2003 - 15:38 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
CanonCanon, leader in photographic and imaging technology, is pleased to announce a new pan European in-store campaign aimed at giving consumers first-hand experience of Canon's new Direct Print concept. Participating retailers will be visited by Canon's 'Digital Photograph Ambassadors', who will demonstrate how simple it is to connect and print directly from Canon digital cameras to photo printers, without the need for a PC. "This is Canon's first ever Pan European in-store campaign" said Malcolm Hills, Head of Canon Consumer Imaging in the UK. "Direct Print makes getting photo-quality copies of digital images easier than ever before. This campaign will make people aware of our new technologies."
Teams of Canon's Digital Ambassadors will set up mobile stands and run demonstrations in some 800 stores across 14 countries throughout the summer. The promotion could then be extended to venues such as airports, theme parks and night clubs.

Dealers will be offered the opportunity to participate in a print media campaign, which will run over the summer to support the promotion. Participating stores will feature in a schedule detailing times and dates of demonstrations.

The campaign will feature Canon's tiny new battery-powered portable Card Printer CP300, capable of printing full gloss photographs on-the-move - direct from the digital camera and without the need for mains power. The ultra high resolution Bubble Jet i450 will also be demonstrated, as well as two cameras from Canon's digital range - the PowerShot S50 and Digital IXUS 400. Printing of stills from Canon's MVX150i Camcorder will also be featured.

The promotion runs alongside Canon's sweeping television and media campaign, which features Direct Print from Canon's flagship Digital IXUS 400 camera. "Direct Print was chosen for the television brand campaign because it embodies Canon's philosophy of innovation, unrivaled quality and brilliant technology with a very human side" explains Hills. "It is also an important concept for us because it links two of Canon's product pillars - digital cameras and printers".




   Canon introduces a new Bubble Jet i450 printer
   Canon introduces BubbleJet i250 and i350
   Next  Canon introduces Digital IXUS II camera
   Previous  Canon introduces a new Bubble Jet i450 printer
   News by brand:Canon
   News by category:Innovations
   News by brand and category:Canon Innovations


LetsGoDigital digital camera magazine
Latest Canon announcements
Canon EF 70-300mm f/4.5-5.6 IS II USM Lens
Canon EOS M5 compact system camera
Canon EOS 7D Mark II bundled with W-E1 adapter
Canon EOS 5D Mark IV
Canon PIXMA All-in-One home printers
Canon PowerShot SX620 HS
Canon EOS Rebel T6 entry-level DSLR camera
Canon PowerShot ELPH 360 HS
Canon PowerShot ELPH 190 IS
Canon PowerShot ELPH 180
Canon EOS 1300D
Canon smartphone app update
Canon EOS 80D
Canon PowerShot G7 X Mark II
Canon PowerShot SX720 HS
 
Twitter LetsGoDigital
Latest news headlines
Nokia 216 mobile phone
SanDisk 256GB waterproof microSD memory cards
Fujifilm Frontier DE100 inkjet printer
Nikon KeyMission Action Cameras
Nikon School online photography & video classes
Sony BRAVIA 4K HDR TV series
Rollei ePano Selfie accessory
Olympus FL-900R flash
Olympus M.Zuiko Digital ED 12-100mm lens
SanDisk 1 Terabyte SDXC memory card
Polaroid Snap Touch instant digital cameras
Photokina 2016 Golden Pin for Leica chairman
YI M1 Bluetooth mirrorless camera
Photokina 2016: Sigma D-SLR lenses
Olympus M.Zuiko Digital ED 25mm lens
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA