Samsung NX3000 Canon PowerShot G7 X Nikon Coolpix S6900 Panasonic Lumix ZS40 Canon PowerShot SX700 Sony CyberShot HX400V
Samsung NX3000 Canon PowerShot G7 X Nikon Coolpix S6900 Panasonic Lumix ZS40 Canon PowerShot SX700 Sony CyberShot HX400V
  News Headlines Apple Canon Casio Fujifilm HTC LG Nikon Nokia Olympus Panasonic Pentax Ricoh Rollei Samsung Sony  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Cybershot Cameras popular among women
Mark Peters : October 18th 2005 - 14:45 CET
Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonyCybershot Cameras popular among women : Sony's Cyber-shot digital cameras are proving to be a popular choice among women. According to the NPD Group, 53% of all digital camera purchases from May to July were made by women. Of Sony camera purchases, 56% were made by women, beating the industry average. This is up from 42% a year ago. In a research study conducted in April entitled Closing the Technology Gender Gap; What Women Really Want, analysts from IDC found that women were not only tech savvy, but also very busy who demand performance and convenience from the products they buy. According to the study, women don't have time to "tinker" with their gadgets; they require reliable and intuitive devices that are ready when they are.
Cybershot Cameras popular among womenWoman capturing digital memories
"At the end of the day, women want to know they can simply take a beautifully designed and full-featured camera out of the box and start capturing memories," said Steve Haber, senior vice president for Personal Mobile and Imaging Division at Sony Electronics. "Our Cyber-shot cameras can help make that happen."

Sony CyberShot Digital Cameras
"Among female digital camera buyers this year, Sony ranks the highest versus competitive brands in motivation to purchase from recommendations from friends and relatives," said Steve Baker, director of industry analysis at NPD. "Women who have purchased Sony digital cameras have also been more motivated by Sony's technology and stylish design versus buyers of other top camera brands."

Sony Consumer Electronics
"Sony understands the growing influence women are having on the consumer electronics market," Haber noted. "Women are more likely to be the memory keepers in a family, capturing and sharing family photos and storing family memories. Our Cybershot digital cameras deliver a combination of style, ease-of-use and performance that appeals to women."

   Sony CyberShot Digital Cameras
   Sony CyberShot N1
   Sony CyberShot M2 special Lazy Susan
   Next  Baby Photo Contest launched by Nikon
   Previous  Wide video graphics array LCD developed by NEC
   News by brand:Sony
   News by category:Digital camera
   News by brand and category:Sony Digital camera
   Canon EOS 700D - $509.00
   Nikon D7100 - $675.00
   Nikon D5300 - $695.04
   Sony Alpha 6000 - $548.00
   Canon EOS 70D - $749.00
   Sony CyberShot DSC RX100 III - $649.00
   Canon PowerShot G1 X Mark II - $
   Samsung NX300 - $499.99
   Panasonic Lumix DMC LX7 - $299.00
   Nikon D3300 - $389.00


LetsGoDigital digital camera magazine
Latest Sony announcements
Sony A7 II
Sony Alpha A7 II
Sony 4K Ultra HD camcorder
Sony 4K Camcorder
Sony 4K Ultra Short Throw projector
Sony 4K video demonstration
Sony portable USB chargers
Sony 28-135mm ideal for 4K videos
Sony Vario-Tessar T* 16-35mm
Sony Xperia Z3 smartphones
Sony Xperia Z3 Tablet Compact
Sony Xperia E3
Sony Xperia M2 Aqua
Sony A5100 test pictures
Sony A5100 system camera
 
Twitter LetsGoDigital
Latest news headlines
BlackBerry Leap smartphone for 4G LTE networks
Microsoft Lumia 430 Dual SIM
Microsoft Lumia 640 XL
Microsoft Lumia 640
Olympus Stylus SH-2
Samsung Tizen Dual-SIM smart phone
Microsoft Lumia Windows smartphones
Canon PowerShot ELPH 170 IS
Canon PowerShot ELPH 160
Nikon D7200 video functions
BlackBerry Leap
Nikon D7200 digital SLR camera
Canon EOS Rebel T6s
Canon EOS Rebel T6i
HTC One M9 4K smartphone
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA