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Ilse Jurriƫn : October 15th 2005 - 16:45 CET

Samsung and Pentax develop D-SLR cameras


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SamsungSamsung and Pentax develop Digital SLR cameras : Samsung announces agreement with Pentax to co-operate and jointly develop new digital camera products. This will broaden the product range to offer consumers greater choice Seoul, Korea - October 12th, 2005: Samsung (CEO Lee Joong-Koo) announces an agreement with Pentax to jointly develop Digital-SLR cameras. The partnership between Samsung and Pentax will be based on sharing their respective competencies to enhance competitiveness in digital cameras. Samsung holds superb digital image processing technologies, digital convergence technologies and world-wide brand recognition in digital appliance markets.
Samsung and Pentax develop D-SLR camerasWorld wide digital SLR camera market
Its partner, Pentax, has developed SLR cameras using Penta Prism technology. Pentax possesses a wide range of high-performance interchangeable lenses as well as cutting edge technologies for high precision cameras. It is estimated that the world-wide digital camera market will continue its growth with unit sales of 82 million for 2005 and 89 million for 2006. The digital SLR market growth rate will exceed the overall digital camera growth rate with over 4 million unit sales for this year and over 5 million unit sales for 2006.

Samsung top class digital camera manufacturer
Samsung announced its vision of "becoming a top-class Digital Camera manufacturer" in May 2005. Since then, Samsung has seen strong success and rapid sales growth through the launch of innovative products and strong marketing. Samsung has the No. 1 market share in Korea with a share of around 30%. Globally, Samsung is one of the fastest growing brands in digital cameras. Market share has doubled in the last year and this growth is set to continue. Most recently, the Samsung Pro815, an advanced 'All in One' digital camera, has generated massive interest. The Pro815 will provide the ideal platform for expansion into solutions for enthusiast and advanced photographers.

About Pentax
Over many years, Pentax has gained a vast pool of knowledge and expertise through our ongoing introduction of innovative and industry-first technologies. These cover many fields, from cameras and digital devices to medical equipment, industrial systems and biotechnology. All our efforts are aimed at one goal: to provide our customers with the tools for greater fun and pleasure. Our commitment is to continue to develop and produce the new technologies and attractive products that keep us part of your life.

About Samsung Techwin
Starting with the aircraft engine business in 1977, Samsung Techwin has conducted nationwide and industry-wide important business related to high-technology industries. Samsung Techwin transferred its industries (a domestically intergrated business entity) in 1999 and currently concentrates on the high- technology industry, including semiconductor systems,opto-electronics, engine business, and special businesses related to national defense. In the digital optics business, Samsung Techwin created a foundation to grow as an internationally known company based on accumulated optics technology. In semiconductor systems, with remarkable achievements,such as development of the world fastest chip mounter and next generation lead frame, Samsung Techwin is recognized as a leading global semiconductor system company. In the new millennium, Samsung Techwin will continuously progress as a top-ranking, profitable, and high-tech company, focusing on engines, special businesses,digital optics, and semiconductor systems.





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