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Canon iSAPS technology
Mark Peters : October 11th 2005 - 23:28 CET
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CanonCanon iSAPS technology : Canon has collected a huge volume of photographic data and made extensive statistical analyses of the frequency of taking photographs. Based on this data, we created Photographic Space, a graphical database of information about the correlation between surrounding brightness and distance between camera and subject according to the focal length and zoom lens position when pictures are taken. Canon developed a scene-recognition technology called "iSAPS" (intelligent Scene Analysis based on Photographic Space) Technology. Canon iSAPS Technology envisages the scene to be photographed and makes optimal adjustments of key functions, such as AF, AE and AWB, before the shutter is pressed.
Canon iSAPS technologyiSAPS technology - scene recognition
As the user goes to take a picture, iSAPS Technology estimates the camera-to-subject distance based on the lens focal length, zoom position and surrounding brightness, then adds parameters based on photographs taken just before. After analyzing this data, iSAPS Technology predicts what kind of scene the user wishes to capture in the next shot. This technology is used in iSAPS High-Speed AF and iSAPS Intelligent AE/AWB. The former accurately regulates the range of AF scanning according to analyses of scenes photographed beforehand. The latter applies optimal algorithms for each shot, assuring the most precise exposure and white balance settings according to the scene and surrounding environment.

Canon S80 - Intelligent Scene Analysis
The new Canon Powershot S80 is one of the Canon digital cameras that is using the Canon iSAPS technology. The Powershot S80's rich feature set includes a wide-angle 28-100 mm f/2.8-5.3 (3.6x) optical zoom lens incorporating Canon’s UA lens technology, the same DIGIC II processor found in Canon’s professional series digital SLRs and an oversize 2.5-inch LCD. Advanced features include real-time histogram display, FlexiZone AF/AE with a freely movable focus point and manual focus override, 21 shooting modes, XGA quality video clips up to 1GB in size and a new and improved user interface with a newly designed and positioned mode dial. Canon’s advanced image processor, DIGIC II, has been incorporated to increase the camera’s speed and responsiveness, while also improving image quality. Auto focus speeds are now up to 20% faster, and focusing performance in low light has improved by around 1 stop, offering better control in dim conditions. DIGIC II drives a 1.8 frames per second continuous shooting speed, and supports 9-point AiAF for fast, accurate focusing even when subjects are not centred.

Canon corporate - Philosophy
The corporate philosophy of Canon is kyosei. A concise definition of this word would be "Living and working together for the common good," but our definition is broader: "All people, regardless of race, religion or culture, harmoniously living and working together into the future. "Unfortunately, the presence of imbalance in our world -in areas such as trade, income levels and the environment-hinders the achievement of kyosei. Addressing these imbalances is an ongoing mission, and Canon is doing its part by actively pursuing kyosei. True global companies must foster good relations, not only with their customers and the communities in which they operate, but also with nations and the environment. They must also bear the responsibility for the impact of their activities on society. For this reason, Canon's goal is to contribute to the prosperity of the world and the happiness of humanity, which will lead to continuing growth and bring the world closer to achieving kyosei.

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