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SMaL Camera Technologies ranked #1 Rising Star
Dennis Hissink : October 14th 2003 - 22:37 CET
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SMaLSMaL Camera Technologies, a developer of electronic imaging solutions and the enabler of award-winning super-thin digital still cameras, announced today that it was named the #1 Rising Star on the prestigious Deloitte Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America. The Rising Star award is a special designation for fast-growth technology companies that have been in business for three or four years. Rankings are based on average percentage of growth in revenues over three years (2000 – 2002). The company credits its success in large part to its first product, the Ultra-Pocket VGA with Autobrite, a 6mm thin credit-card size digital still camera.
This camera has received international acclaim and was named by the Guinness World Records 2002 as the world's "thinnest camera ever." More than 1 million cameras employing SMaL's Ultra-Pocket technology and design have been released to-date by leading consumer electronics manufacturers including FujiFilm AXIA, Logitech, Creative Labs, Oregon Scientific, and specialty retailer RadioShack. The cameras' unique portability, affordable retail price point, and long battery life are the perfect combination for the on-the-go lifestyle of today's consumer. SMaL recently introduced its next generation Ultra-Pocket rapid development kit to enable extremely thin 2-megapixel resolution cameras with LCD display. In the automotive market, SMaL recently announced a design win with one of the top-five Tier 1 automotive suppliers in the world. SMaL's Autobrite and high-sensitivity technologies will enable driver assistance applications in the near future.

"It's not easy for a young company to get traction in the technology marketplace, let alone top our distinguished list of Rising Stars," said Mark A. Evans, national managing partner of Deloitte's Technology, Media and Telecommunications Group. "It's a credit to SMaL Camera Technologies' leadership that they've managed to ramp up their business so quickly."

"We are thrilled that our efforts over the last three years to grow and meet the demands of this ever-changing marketplace have been recognized," said Maurizio Arienzo, President and CEO of SMaL. "This is a wonderful tribute to our employees' dedication, drive, and commitment to innovation that have helped make SMaL the leading-edge company it is today."

To qualify for the Fast 500 Rising Star program, companies must have had operating revenues of at least $50,000 in 2000 and $1,000,000 in 2002, must be public or private companies headquartered in North America, and be a "technology company" defined as owning proprietary technology that contributes to a significant portion of the company's operating revenues (using other companies' technology in a unique way does not qualify); and/or devoting a significant proportion of revenues to technology research and development.

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