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Mark Peters : September 21th 2005 - 21:02 CET
Sony Europe appoints new president Fujio Nishida

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SonySony Europe appoints new president Fujio Nishida : Sony Corporation today announced that Chris Deering, President of Sony Europe has decided to retire from Sony, in order to pursue personal opportunities in the US, where his family now resides. Effective November 1, Mr. Deering will be succeeded by Fujio Nishida, who currently serves as Corporate Executive, in charge of Electronics Marketing at Sony Corporation in Tokyo. Deering and Nishida will work closely together to facilitate a smooth transition of responsibilities, after which Mr. Deering will continue to work with the company in a consulting capacity. Deering was appointed President of Sony Europe in April 2004 after successful career at Sony Computer Entertainment Europe.
Sony Europe appoints new president Fujio NishidaSony Computer Entertainment Europe
At SCEE Mr. Deering built the team which managed the introduction of PlayStation, PlayStation 2 and PSP across one hundred countries and have cumulatively sold over 70 million consoles, making PlayStation number one gaming franchise in the market. Since assuming responsibility as President of Sony Europe, Mr. Deering has worked closely across all businesses to rationalise and reduce costs, while at the same time strengthening the overall country Sales and Marketing operations.

Sony Europe president Fujio Nishida
Fujio Nishida has spent the majority of his career at Sony outside Japan, including Canada, Australia and the United States. He is a veteran marketing executive with deep experience of global markets. Before becoming EVP in charge of Electronics Marketing, Fujio Nishida was with Sony Electronics Inc. in the US for seven years, the latter three years as President and COO.

Sony Computer Entertainment Europe
"Chris Deering has made brilliant contributions to Sony Corporation throughout his career as President of Sony Europe, President and later Chairman of Sony Computer Entertainment Europe, and as a senior executive at Sony Pictures. The company will long benefit from all the initiatives he has put in place. He has earned our respect, our admiration and our gratitude, and we wish him continued success as he moves on in his career," said Sir Howard Stringer, Chairman and CEO, Sony Corporation. He continued, "Fujio Nishida will bring a wealth of global marketing experience and knowledge of the consumer electronics business to his new role. We know that he will build on the solid foundation already put in place by Chris, and continue to evolve and expand the profile of Sony Electronics across Europe."

Sony management team revitalised
"I leave Sony in Europe with many great memories and am convinced that Sony's future in Europe is unparalleled," commented Chris Deering. "The team is revitalised, the product line-up is now the best it has been in years, and momentum will build with the high definition digital wave under the new Sony management team. I am delighted to work with Fujio Nishida during the transition. Fujio has been a consistent supporter of Europe and will inject enhanced support from Tokyo in achieving Sony Europe's numerous growth initiatives." Building on my experience in the US, I look forward to my new role as the President of Sony Europe, said Fujio Nishida. "The European market is highly diverse with many challenges and opportunities. I wish to further expand our business in Europe and thus contribute to the Sony Group as a whole."

About Sony Corporation
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World's Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 53.43 billion (yen 7,160 billion) for the fiscal year ended March 31, 2005 and it employs approximately 151,400 people worldwide. In Europe, Sony recorded consolidated annual sales of EUR 12.03 billion (yen 1,613 billion) for the fiscal year ended March 31, 2005, based on an average market exchange rate for the same period of yen 134 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.87 billion for the fiscal year ended March 31, 2005.





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