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Mark Peters : September 25th 2005 - 18:05 CET

Andrew House marketing officer of Sony Corporation


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SonyAndrew House marketing officer of Sony Corporation : Sony Corporation announced today that Andrew House has been promoted to the newly-created position of Chief Marketing Officer and Group Executive, effective immediately. He will report jointly to Sir Howard Stringer, Sony Corporation Chairman and CEO, and Dr. Ryoji Chubachi, Sony Corporation President and CEO of Sony Electronics. "Sony’s brand is one of the company’s greatest assets," said Mr. Stringer. "Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business." Sony is one of the world's most recognized and best loved brands, so this is a very exciting opportunity," said Mr. Andrew House.
Sony corporate marketing
In his new role Mr. House will have global responsibility for corporate marketing across all of Sony's businesses, with a primary emphasis on building value in the Sony brand and helping divisions to work together to enhance Sony's relationship with the consumer. He will develop a consistent and coordinated marketing approach across segments to represent a united Sony, with special focus on advertising and promotional activities. "My challenge will be to enhance our brand further by taking advantage of all the assets across the organization globally, including both electronics and entertainment." said Mr. House.

Sony Computer Entertainment
Mr. House joined Sony in 1990, and spent his first five years working in corporate communications for Sony Corporation in Japan. In April 1995, Mr. House joined the marketing and communications division of Sony Computer Entertainment Inc., the parent company for Sony Computer Entertainment America and Sony Computer Entertainment Europe. There, he was responsible for the marketing and promotion of Sony Computer Entertainment’s European and U.S. developed game titles for the Japanese market prior to leading the marketing effort for Sony Computer Entertainment America beginning in March 1996.

Sony Computer Entertainment America
Since 2002 Mr. House has held the position of executive vice president, Sony Computer Entertainment America, where he oversaw all facets of the company’s marketing and brand management efforts in North America, and was responsible for third party and developer relations.

Sony PlayStation
During his tenure, Mr. House was instrumental in the creation and execution of the marketing strategy that transformed and expanded the PlayStation brand into a household name, appealing to a mass-market audience. He was a key player in developing award-winning advertising campaigns for the company, including the innovating marketing campaign for the launch of PlayStation Portable in North America. In 1999 and 2000 AdAge magazine included him in its "Power 50" list. Mr. House is originally from Wales and is a British citizen. He will be based in the USA and Japan.





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