Canon EOS M5 Fujifilm GFX 50S Sony CyberShot RX100 V Nikon D5600 Panasonic Lumix GH5 Sony Alpha 6500
Canon EOS M5 Fujifilm GFX 50S Sony CyberShot RX100 V Nikon D5600 Panasonic Lumix GH5 Sony Alpha 6500
  News Headlines APPLE CANON FUJIFILM HTC HUAWEI LG MICROSOFT NIKON OLYMPUS PANASONIC PENTAX SAMSUNG SONY  
Lets Go Digital
 
     
Powered by True
Counted by OneStat.com
Mark Peters : September 25th 2005 - 18:05 CET
Andrew House marketing officer of Sony Corporation

Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonyAndrew House marketing officer of Sony Corporation : Sony Corporation announced today that Andrew House has been promoted to the newly-created position of Chief Marketing Officer and Group Executive, effective immediately. He will report jointly to Sir Howard Stringer, Sony Corporation Chairman and CEO, and Dr. Ryoji Chubachi, Sony Corporation President and CEO of Sony Electronics. "Sony’s brand is one of the company’s greatest assets," said Mr. Stringer. "Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business." Sony is one of the world's most recognized and best loved brands, so this is a very exciting opportunity," said Mr. Andrew House.
Sony corporate marketing
In his new role Mr. House will have global responsibility for corporate marketing across all of Sony's businesses, with a primary emphasis on building value in the Sony brand and helping divisions to work together to enhance Sony's relationship with the consumer. He will develop a consistent and coordinated marketing approach across segments to represent a united Sony, with special focus on advertising and promotional activities. "My challenge will be to enhance our brand further by taking advantage of all the assets across the organization globally, including both electronics and entertainment." said Mr. House.

Sony Computer Entertainment
Mr. House joined Sony in 1990, and spent his first five years working in corporate communications for Sony Corporation in Japan. In April 1995, Mr. House joined the marketing and communications division of Sony Computer Entertainment Inc., the parent company for Sony Computer Entertainment America and Sony Computer Entertainment Europe. There, he was responsible for the marketing and promotion of Sony Computer Entertainment’s European and U.S. developed game titles for the Japanese market prior to leading the marketing effort for Sony Computer Entertainment America beginning in March 1996.

Sony Computer Entertainment America
Since 2002 Mr. House has held the position of executive vice president, Sony Computer Entertainment America, where he oversaw all facets of the company’s marketing and brand management efforts in North America, and was responsible for third party and developer relations.

Sony PlayStation
During his tenure, Mr. House was instrumental in the creation and execution of the marketing strategy that transformed and expanded the PlayStation brand into a household name, appealing to a mass-market audience. He was a key player in developing award-winning advertising campaigns for the company, including the innovating marketing campaign for the launch of PlayStation Portable in North America. In 1999 and 2000 AdAge magazine included him in its "Power 50" list. Mr. House is originally from Wales and is a British citizen. He will be based in the USA and Japan.





   Sony CEO Sir Howard Stringer at CES 2006
   Sony opens mobile electronics technology center
   Sony Electronics opens three new Style stores
   Next  LightZone photo editing software for Mac OS Tiger
   Previous  Jetstream IP core video products announced
   News by brand:Sony
   News by category:Source of Information
   News by brand and category:Sony Source of Information


Android smartphone
Latest Sony announcements
Sony 100mm G Master Telephoto Prime Lens
Sony Radio-controlled external flash
Sony Cybershot HX350
Sony World Photography Awards 2017
Sony CyberShot RX100V sample photos
Sony A6500 test photo gallery
Old casino used in new TV commercial from Sony
Sony Cyber-shot RX100 V premium compact camera
Sony RX100V video features
Sony Alpha A6500 video features
Sony A6500 compact system camera
Sony BRAVIA 4K HDR TV series
Sony A99 II DSLR camera
Sony consumer products at Photokina 2016
Sony PlayStation 4 Pro game console
 
Twitter LetsGoDigital
Latest news headlines
LG smartphone survey 2017
Casio introduces G-Shock watch for women
Qualcomm unveils Snapdragon X20 Gigabit LTE modem
Qualcomm unveils 5G New Radio prototype system
Qualcomm Technologies to support Android Things OS
Panasonic connected technology at Mobile World 2017
Canon offers ProStream premium printing solutions
World's First Medical Smart Watch unveiled in Taiwan
Polaroid Turbo smartphones
Polaroid Instant camera with integrated printer
Exclusive analyst and insights presentations at MWC
GSMA Mobile 360 Event schedule and locations
ProtectPax invisible protection for mobile devices
Unlimited Data from AT&T provides best experience
AT&T LTE-M network for Internet of Things
   
CanonCasioFujifilmNikonOlympusHTCSamsungSonyPanasonicNokia
  Accessories Android Apps Camcorders Digital cameras Mobile phones Smartphones Software Tablets   CES CeBIT Gadgets IFA Photokina PMA