Apple iPad Pro 2017 Samsung Galaxy S8 Apple iPhone Edition Samsung Galaxy Note 8 HTC 11 Sony Xperia L1
Apple iPad Pro 2017 Samsung Galaxy S8 Apple iPhone Edition Samsung Galaxy Note 8 HTC 11 Sony Xperia L1
  2017 NEWS APPLE CANON FUJIFILM HTC HUAWEI LG NOKIA NIKON OLYMPUS PANASONIC PENTAX SAMSUNG SONY  
Samsung Galaxy
 
     
Powered by True
Counted by OneStat.com
Mark Peters : September 25th 2005 - 18:05 CET

Andrew House marketing officer of Sony Corporation


Digital Camera Review Test Appareil Photo Numerique Prueba camara digital Digitale Camera Test Dijital Kamera Incelemeleri Digitalkamera Test Digitalkamera
SonyAndrew House marketing officer of Sony Corporation : Sony Corporation announced today that Andrew House has been promoted to the newly-created position of Chief Marketing Officer and Group Executive, effective immediately. He will report jointly to Sir Howard Stringer, Sony Corporation Chairman and CEO, and Dr. Ryoji Chubachi, Sony Corporation President and CEO of Sony Electronics. "Sony’s brand is one of the company’s greatest assets," said Mr. Stringer. "Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business." Sony is one of the world's most recognized and best loved brands, so this is a very exciting opportunity," said Mr. Andrew House.
Sony corporate marketing
In his new role Mr. House will have global responsibility for corporate marketing across all of Sony's businesses, with a primary emphasis on building value in the Sony brand and helping divisions to work together to enhance Sony's relationship with the consumer. He will develop a consistent and coordinated marketing approach across segments to represent a united Sony, with special focus on advertising and promotional activities. "My challenge will be to enhance our brand further by taking advantage of all the assets across the organization globally, including both electronics and entertainment." said Mr. House.

Sony Computer Entertainment
Mr. House joined Sony in 1990, and spent his first five years working in corporate communications for Sony Corporation in Japan. In April 1995, Mr. House joined the marketing and communications division of Sony Computer Entertainment Inc., the parent company for Sony Computer Entertainment America and Sony Computer Entertainment Europe. There, he was responsible for the marketing and promotion of Sony Computer Entertainment’s European and U.S. developed game titles for the Japanese market prior to leading the marketing effort for Sony Computer Entertainment America beginning in March 1996.

Sony Computer Entertainment America
Since 2002 Mr. House has held the position of executive vice president, Sony Computer Entertainment America, where he oversaw all facets of the company’s marketing and brand management efforts in North America, and was responsible for third party and developer relations.

Sony PlayStation
During his tenure, Mr. House was instrumental in the creation and execution of the marketing strategy that transformed and expanded the PlayStation brand into a household name, appealing to a mass-market audience. He was a key player in developing award-winning advertising campaigns for the company, including the innovating marketing campaign for the launch of PlayStation Portable in North America. In 1999 and 2000 AdAge magazine included him in its "Power 50" list. Mr. House is originally from Wales and is a British citizen. He will be based in the USA and Japan.





   Sony CEO Sir Howard Stringer at CES 2006
   Sony opens mobile electronics technology center
   Sony Electronics opens three new Style stores
   Next  LightZone photo editing software for Mac OS Tiger
   Previous  Jetstream IP core video products announced
   News by brand:Sony
   News by category:Source of Information
   News by brand and category:Sony Source of Information


Android smartphone
Latest Sony announcements
Sony Xperia L1 phone
Sony Xperia XZs pre-order in Europe
Sony Xperia XZ Premium pre-order at Amazon
Best phone 2017 comes from Sony Mobile
Sony Xperia phone records super slow motion video
Sony slow-motion phone with Motion Eye camera
Sony A9 full-frame camera
Sony premium smartphone with 4K HDR display
Sony 85mm Telephoto Prime Lens
Sony 100mm G Master Telephoto Prime Lens
Sony Radio-controlled external flash
Sony Cybershot HX350
Sony World Photography Awards 2017
Sony CyberShot RX100V sample photos
Sony A6500 test photo gallery
 
Twitter LetsGoDigital
Latest news headlines
Samsung Galaxy S8 features and functions
Samsung mobile pay solution
Samsung Gear 360 4K camera
Samsung S8 preorder now available
US Cellular Galaxy S8 preorder
Samsung Dex brings Galaxy S8 phone to desktop
Galaxy S8 vs Galaxy S7
Galaxy S8 spec comparison
First Samsung phone with Bixby
Samsung S8 camera phone
Samsung S8 accessories
Samsung Unpacked 2017 app
Virtual Reality Grade Action Camera
64GB Galaxy S8 phone
Refurbished Samsung Galaxy Note 7
   
  5G Accessories Android Galaxy iPhone Camera Mobile phones Rumors Premium Smartphones Smartwatches Tablets TV   CES CeBIT IFA Photokina PMA