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Canon USA unveils new corporate slogan
Jasper Huitink : September 18th 2005 - 22:05 CET
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 Canon USA unveils new corporate Slogan : Canon USA, Inc., today introduced a new corporate slogan that underscores the company's commitment to being the leader in total networked, digital imaging solutions for business and consumers. The new Canon corporate slogan is expressed in a simple, yet powerful, tagline - Canon imageANYWARE. Canon imageANYWARE, which was introduced here at Canon's technology showcase Canon Expo 2005 in New York, represents the company's ability to create a borderless environment of people, devices, images and information that lets people live and work the way they want, virtually anytime, anywhere. Canon imageANYWHERE present all of them.
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 New Canon slogan - Point of view
"The new brand slogan is a completely forward looking point of view that encompasses Canon's technological innovation and vision throughout the Americas," said Joe Adachi, president and chief executive officer, Canon USA "Canon imageANYWARE represents a comprehensive interrelated set of core technological capabilities - unmatched by our competitors - that helps us to maintain our edge." The new slogan will be used by Canon USA Advertising beginning September 19th 2005.
Canon imageANYWHERE - Workflow solutions
For business users, for example, the new slogan will complement Canon's commitment to delivering integrated customizable digital workflow solutions that revolutionize the way people work, and have made Canon number one in the US color and black-and-white copier industry. Canon, with a 29.5 percent share of the color laser copier market in 2004 to claim the number one brand market position, has been the overall market brand leader in the U.S. color laser copier market for the past 18 years running. Also, for the third consecutive year, Canon has captured the number one position in every speed segment of the black-and-white copier market in the US and the 22nd time in the last 23 years that Canon has been the number one overall brand leader in the US black-and-white copier market with 32.5 percent share.
New Canon USA slogan - Unique position
For consumers and digital photography professionals, Canon imageANYWARE provides them with the ability to confidently and effortlessly capture images - both moving and still - with incredible quality and then share them with friends and family or clients. Canon is the choice among consumers for digital cameras in the US According to The NPD Group, the Canon brand captured the number one positions in US digital cameras in 2004, with a 20.4 percent share, and in the first half of 2005, with a market share of 23 percent. Canon was also the number one brand in the Digital SLR category, with 61.2 percent market share. "We are living in a time in which connectivity is ubiquitous, networking is commonplace, and digital content is becoming richer by the day," added Adachi. "Canon imageANYWARE uniquely positions Canon to help thrive in this miraculous new digital world."
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