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Jasper Huitink : September 16th 2005 - 14:53 CET

Raw image formats integrated into ProFotoSoftware


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Pro Foto SoftwareRaw image formats integrated into ProFotoSoftware : ProFotoSoftware today announced their strategy to eliminate the artificial gap created by proprietary ('Raw') Image Formats that are produced by many digital cameras. This gap is the need to firstly 'develop' Raw Images into another format before performing the 'traditional' image adjustments such as sharpening, altering saturation and so forth. This has led to the creation of many Raw Development packages, of various costs and qualities, which photographers must use before they can access their images. To this end, the entire ProFotoSoftware product range will be enhanced to treat Raw Images as regular images, without sacrificing the benefits that Raw Image formats provide.
Raw image formats integrated into ProFotoSoftwareProFotoSoftware - Raw compatible
"We will integrate Raw software in all our products over the next couple of months," said Mr Bell of ProFotoSoftware, "we will ensure that all our 'traditional' Imaging Software will gain Raw Image compa-tibility and our Raw Image Processor will be able to adjust traditional image formats, too. Our goal is simple: users of our ProFotoSoftware will not need to be concerned whether they are working on a Raw image or not. The software will handle Raw Images seamlessly and transparantly.

Raw Software Development Kits
"We will use Raw Software Development Kits provided by the Camera Manufacturers, where they are available," continued Mr Bell of ProFotoSoftware, "to ensure that there is no loss of quality when accessing these images. Where the Raw format supports it, our software will utilize the many adjustments that Raw formats provide. Should the Raw format not provide certain adjustments, we will add the adjustment algorithm ourselves." Although there is a call to move to an 'open' Raw format such as Adobe Digital Negative, its lack of adoption by any of the major digital camera manufacturers means that software houses have to provide an alternative method to bridge the gap. The first product to gain this ability is PFS Batch pro, a package that now provides professional quality image enhancements to both 'traditional' image formats such as JPEG as well as the Raw formats produced by cameras from manufacturers such as Canon, Nikon, Minolta and Pentax.





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