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Sharp develops Ultra Wide-Angle Viewing LCD module
Dennis Hissink : October 5th 2003 - 01:50 CET
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SharpSharp Corporation announced the development of a new LCD module featuring ultra-wide viewing that enables clear display of images seen from all angles, making it ideal for use in mobile devices such as mobile phones, PDAs, and digital still cameras. Leveraging the company's proprietary mobile Advanced Super View LCD technology to provide a wide viewing angle, high contrast, and quick response, the module is slated to be sample shipped starting in December 2003, with volume production to begin next spring. At this moment it is not known which camera brand will use this new Wide-Angle Viewing LCD module. Maybe the upcoming events like PMA 2004 and CeBIT 2004 will give us some new cameras with this new LCD built-in.
Sharp develops Ultra Wide-Angle Viewing LCD moduleWith infrastructure improvements that will provide easy access to information regardless of location expected to accompany the start of new communications and broadcast services and increasingly widespread broadband adoption, we are experiencing the dawn of the truly ubiquitous network. Against this backdrop, the spreading of digital still cameras, development of camera-equipped mobile phones with advanced functionality, and commercialization of mobile televisions are expected. Meanwhile, these mobile devices have extended the range of on-the-go applications to those under extremely bright ambient circumstances, including sunlit seaside resorts, sports fests, holiday resorts, snow-covered mountains, etc., as well as devices with camera function have been supposed to shoot objects from many different angles with increasingly diversified design and purpose. It is estimated that displays incorporated in mobile devices will increase in user demands for higher visibility independent of ambient circumstances, wider viewing angles and higher contrast in response to diversified use and purposes.

In anticipation of this new demand, Sharp has combined the Advanced Super View LCD*1 technology used in its AQUOS LCD TVs with the Advanced TFT LCD*2 technology found in the semi-transparent LCD displays that are used by devices such as mobile phones. The result of this fusion is Sharp's new, proprietary mobile Advanced Super View LCD technology, which delivers excellent visibility under all outside light conditions while offering a wide viewing angle, high contrast, and quick response compared to previous products. As there have been rapidly growing demands for camera-equipped mobile phones and PDAs to be used with an LCD monitor switched both vertically and horizontally, the wide viewing-angle properties achieved by Sharp’s proprietary mobile Advanced Super View LCD technology make it easier to shoot an object from many different angles, or for people to view newly-shot pictures together.

Ushering in the coming era of ubiquitous network, Sharp is propelling three technological innovations: system integration, integration of image and sound, and high-definition image, thereby creating numerous technologies intended to make possible a “ubiquitous panel” for everyone to enjoy pictures and sound anywhere, anytime. Above all, our mobile Advanced Super View LCD technology will help various kinds of mobile devices improve remarkably in display definition as a high-definition imaging solution.

Features are:

Sharp developed mobile Advanced Super View LCD technology by combining its Advanced Super View LCD and Advanced TFT LCD technologies to simultaneously achieve excellent visibility, a wide viewing angle, and high contrast.

Clear images from many different angles in response to mobile equipment to be used both vertically and horizontally.

Applications are:

Mobile phones, PDAs, digital still cameras, camcorders, in-vehicle displays, etc.

For digital cameras Sharp develops a 1.5-inch CG Silicon TFT with a viewing angle of 160 degrees vertically and horizontally. The resolution will be 134,000 pixels (560x240), contrast 300:1 and a response time of 25ms.
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