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Hasselblad introduction of Ixpress H1
Dennis Hissink : July 20th 2003 - 12:59 CET
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HasselbladThe revolutionary H1 has been in high demand since its launch at Photokina in September 2002. Hasselblad is now proud to announce the introduction of the Imacon Ixpress H1, the first digital back to fully integrate with the complete range of features made possible by the H1. Leading scanner and digital camera back manufacturer, Imacon, today announced the introduction of the first digital back to take full advantage of the wide range of features offered by the new 645 Hasselblad H1. The new Ixpress H1 will provide an excellent counterpart to the H1, further enhancing the camera’s versatility and mobility. In addition, Imacon’s unique adapter system will enable the Ixpress H1 to be used with the entire range of V System cameras.
Older Ixpress backs bought for use with V System cameras can also be adapted to use with the H1.

Göran Bernhoff, Hasselblad CEO comments on the new product: "Since our inception, Hasselblad has developed products with an unsurpassed degree of modularity and system compatibility. Naturally, a project that results in a digital back that will work with both of our medium format systems is entirely in line with this philosophy. The Ixpress H1 was developed with full cooperation from the H1 development team, not reverse engineered. As a result, the Ixpress H1 is able to seamlessly integrate with the H1 and to utilize all of the advanced functionality that the H1 supports. These two products make a truly exceptional team.”

Christian Poulsen, founder and joint managing director of Imacon, agrees. “The Ixpress H1, with its 16-million pixels and 9-micron pixel size, is a state-of-the-art digital back. And combined with the H1, this product provides a truly portable, high-end digital capture solution. With a storage capacity of more than 1000 images, power for up to 8 hours of constant shooting, and the ability to capture 96-MB shots with a burst rate under 2 seconds, photographers don’t need to be tied to their computers to capture hundreds of high-resolution images. The Ixpress H1 saves all images directly to the Ixpress Image Bank, without needing to change flash cards, micro drives, or other storage media.”

The new degree of digital portability and flexibility that the H1 and Ixpress H1 bring to the medium format world enables users to concentrate on the shot at hand, wherever and whenever it may occur. To spend more time on their photography and less time with technical obstacles. And without sacrificing the famed Hasselblad quality in the process.

To this end, the Ixpress H1 also allows photographers to take advantage of the H1’s multi-shot capability to increase resolution to its absolute maximum. The Ixpress H1 utilizes a unique technique, controlled by the optional 4*Res module, which can capture images up to a stunning 384 MB in size. 4*Res uses multiple exposures to allow the entire CCD area to capture each color without interpolation, providing maximum resolution and absolutely moiré-free images. In addition, Imacon’s unique DDC technology ensures ultra-low noise images for maximum clarity, density, and dynamic range with true 16-bit color resolution.
All functionality and settings for the new back are made via the H1 Camera display, buttons, and control wheels or, if the user chooses, via the display and buttons on the back itself. The system also provides support for User Button functions such as “delete last image” and “ Custom white balance reading” and enables camera settings, such as lens zoom factor, aperture, shutter, exposure compensation, etc., to be written to the final image files.

The Ixpress H1 will be available via selected retail locations as of July 15, 2003.
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