|Kodak EasyShare digital cameras ranked highest|
Ilse Jurriën : August 17th 2005 - 21:50 CET
Kodak EasyShare digital cameras ranked highest : Solidifying its reputation for quality and ease of use among consumers, Eastman Kodak Company today again captured the highest rankings in two of the four segments in the J.D. Power and Associates 2005 Digital Camera Satisfaction Study. In the second annual consumer study evaluating digital camera performance, connectivity, cost and appearance, Kodak EasyShare digital still cameras ranked highest in customer satisfaction in two price categories: $200-399 and $199 or less. This is the second year in a row that Kodak has captured the coveted $200-399 price segment. Digital cameras in these two segments comprise more than 85 percent of the U.S. market, according to NPD Techworld.|
J.D. Power and Associates |
J.D. Power and Associates, a global marketing information firm that represents the voice of the customer, has become a trusted source on consumer products, based on its annual consumer surveys on automobiles. With digital cameras now in at least 40 percent of American households, according to the Photo Marketing Association (PMA), the company's rankings intend to help consumers make better purchasing decisions with its consumer-driven research.
Customer satisfaction in the core $200-$399 category
"Whether for an enthusiast or someone just starting out, Kodak's EasyShare portfolio offers a full-range of digital still cameras ideal for every type of photographer," said Mary Hadley, general manager, Digital Cameras, Digital & Film Imaging Systems, Eastman Kodak Company. "Capturing the highest customer satisfaction ranking in two segments, and in the core $200-$399 category for a second year in a row, reinforces consumers' trust in Kodak's quality, easy-to-use digital system."
Digital Camera Satisfaction Study - Other categories
Within the $200-399 price range, thirteen EasyShare digital cameras were represented, including the high-zoom Z-series. All models, including the Z700, Z730 and Z740 combine outstanding performance and ease of use, while bringing extended zoom benefits to everyday picture takers. Twelve EasyShare digital cameras were evaluated as part of the $199 or less category, including the EasyShare C and CX product portfolios. Kodak EasyShare digital cameras outperformed the competition in ease of use across the board, including the compact C300.
Kodak cameras combined with EasyShare Printer Dock
To further enhance the "ease-of-use" experience, Kodak this year has combined a selection of C-Series and Z-Series digital cameras with the best-selling Kodak EasyShare Printer Dock Series 3, giving consumers everything they need to take, print and share real Kodak pictures in just seconds at the touch of a button.
Kodak EasyShare awards
This J.D. Power and Associates 2005 Digital Camera Satisfaction Study award is the latest in a series of awards for the innovative Kodak EasyShare digital photography system, including:
- "Next Big Thing," CNET
- "Best of CES," G4TechTV
- "Best Mobile Buys Award," Laptop
- "American Photo Editor's Choice Award, Digital Point and Shoots Series"
- "DIMA Innovative Digital Product Award"
Kodak EasyShare digital photography system
The award-winning Kodak EasyShare digital photography system - consisting of cameras, printer docks and camera docks, services, software, inkjet and thermal photo papers, and accessories - makes taking, organizing, sharing, and printing high quality digital pictures effortless.
About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images - for memories, for information, for business, and for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on their four businesses.