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Digimax i5 receives Plus X Award for innovation
Mark Peters : August 12th 2005 - 10:33 CET
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 Digimax i5 receives Plus X Award for innovation : Samsung Camera is proud to announce that the SamSung Digimax i5 has received the Plus X Award. Since 2004, the Plus X seal has stood for extraordinary accomplishments in the categories innovation, design, and ease of use. Plus X Awards are presented to products from various industries, including car entertainment, consumer electronics, telecommunication, IT, photo technology and domestic appliances. Final decisions are made by renowned trade experts and journalists who collaboratively choose the products that best fulfill these qualities. Presented in Germany, the Samsung Digimax i5 received the Plus X Award for Innovation in recognition of its advanced Safety Flash (SF) technology.
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 SamSung i5 Safety Flash function
Samsung's state-of-the-art Safety Flash function provides enhanced image clarity and color in environments lacking sufficient lighting where the use of a flash is not desirable. Easily accessed by a clearly identified SF button on the top of the camera, the unique technology uses proprietary algorithms to interpret sharpness and color information to deliver an image that looks like it has been taken with the flash. As the flash is disabled, side effects, such as red eye, are prevented.
Strongest manufacturers of technology
Since 2004, the strongest manufacturers of technology are annually among the winners of the Plus X Award. The award stands for extraordinary accomplishments in the categories innovation, design, and ease of use. Renowned trade experts and journalists chose the technologies that fulfil these qualities. Products of the sectors consumer electronics, IT, and domestic appliances have the chance to gain an upgraded image: Their consumers obtain appreciated top-products with individual Plus X factors. All manufacturers who receive a Plus X Award are authorized to use the Plus X seal in their advertisements. Package designs and PoS promotions will also be enhanced by the award symbol.
Plus X Award - Multimedia show
In June 2005 the Plus X Award-Night took place in Düsseldorf’s media harbour with a huge multimedia show and the announcement of the Plus X seals. The seals acknowledge unique products that separate themselves from the competitors. The marketing agency media society networks, specialised on consumer electronics, provides the whole PR work for the award.
IFA 2005 - Berlin Germany
Every award winner will be presented all over Germany: As information platform the print magazine “plugged”, one of Germany’s leading technology & lifestyle titles, is predestined. This Plus X Award publication will exclusively deal with the winners on one individual page for each product. The special ”plugged“ edition will be an impressive and illustrative medium for all winners of a Plus X Award. Several other media partners including trade magazines, entertainment journals, internet platforms, and a TV station, will transport the importance of the award and the winner products. All German consumer technology- and lifestyle-related print magazines are perpetually informed about the contest results. In order to stand out of the masses, concrete evaluation and promotion is indispensable. The Plus X Award is offering both aspects of successful, reliable marketing - in the media and on trade fairs: Meet us in hall 1.1 at the IFA 2005! Plus X Award.
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