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TDK research shows computer users don't back up
Dennis Hissink : July 29th 2005 - 08:30 CET
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TDKTDK research shows computer users don't back up : In research launched today TDK reveals that while 87% of computer users take the time to transfer their digital photos to their home computers, nearly half of them don’t bother to back them up. Millions of treasured memories are therefore at risk from computer crashes and viruses. People are taking more and more photos with digital cameras, not just of a friend’s wedding, summer holiday or child’s graduation, but every aspect of our lives is becoming chronicled digitally. Photographers may be snap-happy now, but many are risking losing all these memories because they fail to back them up. TDK is calling to digital camera owners to face the threat of Digital Wipeout.
TDK research shows computer users don't back upTDK advice - Back up memories
Hartmut Kulessa, optical storage product manager, TDK, said, "We're leading this call to action because people are just not aware that their digital photos may be at risk. Even if they are saved on a computer, a lifetime of memories can be lost within minutes. Viruses and computer crashes are a real danger and we strongly advise people to burn a back-up copy onto a DVD or CD to make sure they don't lose their best snaps. That way you can leave a copied disc at a friend’s house, or in a drawer at work to keep your snaps safely stored."

DURABIS coating - Extend longevity of device
DURABIS drastically enhances the disc's static discharge rate, thereby reducing dust adherence. While a conventional DVD releases 50% of an electrostatic charge after 15 hours, TDK discs featuring DURABIS quickly release 50% of a charge in 50 minutes resulting in a lower rate of dust adherence. Because the TDK DURABIS coating technology protects the recording layer, it can prevent write/read errors, jitter and even recording and playback dropouts. Reducing the amount of dust that can contact a camcorder's delicate internal optics can help maintain hardware performance and may extend the device's longevity. DURABIS also effectively prevents damage from exposure to ultraviolet rays. In fact, TDK DVD media with DURABIS provides three times greater resistance to damaging UV light than any other DVD media available.

TDK - DVD media all includes DURABIS technology
TDK's full 8cm DVD media lineup includes 8cm ScratchProof Double Sided DVD-R, 8cm ScratchProof DVD-R and 8cm ScratchProof DVD-RW, all of which feature DURABIS technology. All three products are the most damage-resistant recordable DVD media available. In addition, TDK also offers standard 8cm DVD-R and DVD-RW. TDK's newly expanded 8cm DVD recordable media lineup embodies TDK's ongoing commitment to providing the widest range of DVD media for every application.

TDK double sided 8cm DVD media - Pricing and Availability
Rated for recording at up to 2x speed, TDK's 8cm ScratchProof Double Sided DVD-R media, ScratchProof DVD-R and ScratchProof DVD-RW are all currently available at estimated street prices of $6.99, $3.99 and $4.99 each, respectively. TDK's standard DVD-R and DVD-RW 8cm media is also currently available at estimated street prices of $1.99 and $2.99 each, respectively.

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