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Ilse Jurriƫn : July 27th 2005 - 15:30 CET

Canon sponsors New York Yankees


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CanonCanon promotion at Yankee Stadium for child safety : The National Center for Missing & Exploited Children (NCMEC) and Canon USA are combining efforts at tonight's New York Yankees' game against the Minnesota Twins as part of Canon's annual promotional night. The first 18,000 fans (age 18 and over) will receive a photo keychain with the Canon and Yankees logos. During pre-game ceremonies, Canon USA President and CEO Yoroku Adachi will present John Walsh, founder of NCMEC and host of the television series "America's Most Wanted," with a symbolic check representing the amount of money donated and raised by Canon on behalf of NCMEC. Mr. Walsh will present Mr. Adachi and Canon USA with the "Making the World Safer for Children" award.
Canon sponsors New York YankeesNCMEC and Canon partnership
The "Making the World Safer for Children" award is meant in recognition of Canon's ongoing commitment to protecting children. "Canon's commitment to future generations includes preserving one of our most valuable resources - our cherished children," said Mr. Adachi, adding "Through our partnership with NCMEC and the Yankees we hope to bring attention to this very important cause, as well as provide effective child protection information and resources to parents and law enforcement."

Canon4Kids program
Through its Canon4Kids program, Canon educates parents and guardians with photo tips on how to best take and maintain updated photos of their children. With time being a critical element in helping law enforcement locate missing children, digital photos can be transmitted and displayed instantly across a wider geographic area faster, increasing the possibility a child will be successfully located.

Recognize the child's photo
"One in six children featured in our photo distribution program has been recovered as a direct result of someone recognizing the child's photo and notifying authorities," said Ernie Allen, president and CEO of NCMEC. "Canon's program reminds parents and guardians of the importance of having a current photo of their child."

Canon sponsors the New York Yankees
In cooperation with Canon4Kids, Canon sponsors the New York Yankees "Tag-A-Kid Program." Through this initiative, wristbands are offered at customer service booth locations throughout the Stadium to assist security personnel in identifying seating locations of lost children and reuniting them with their parents. Promotion of the program is featured on the centerfield matrix and DiamondVision boards, as well as on the LED (light-emitting diode) side scoreboards.

Canon4Kids program for missing children
The current Canon4Kids program also features pictures of missing children along with the NCMEC hotline (1-800-THE-LOST) in various venues. As part of the effort, PGA TOUR golfer Briny Baird and Ladies Professional Golf Association Tour golfer Michelle McGann each place a photo of a local missing child on their golf bags during each tournament in which they play.

Collaboration between Canon USA and NCMEC
Canon USA and NCMEC have collaborated since 1997 to raise public awareness about the growing issue of child abduction. Canon has provided photographic and printing products to law enforcement agencies to aid in the recovery of missing children.

About the National Center for Missing & Exploited Children
The National Center for Missing & Exploited Children (NCMEC) is a nonprofit organization, which serves as a national clearinghouse for information and a resource for child protection. It works in cooperation with the US Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 335,000 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 116,000 missing child cases, resulting in the recovery of more than 94,500 children.

About Canon's Sponsorship of the New York Yankees
Since 2000, Canon has been a sponsor of the New York Yankees. In 2004, Canon increased its presence at Yankee Stadium with an outfield billboard sign measuring 32 feet long and 8 feet high on the left field wall, further enhancing the Company's brand presence for millions of fans.
In addition to this prominent left field sign, Canon continues to receive exposure on signage behind home plate during the top half of the sixth inning. Concourse dioramas featuring Canon print advertising are also displayed on the field level of the Stadium, with a television commercial featured as part of pre-game exposure on the DiamondVision board. Canon's sponsorship also includes the "Official Printer, Copier, and SLR Camera of the New York Yankees" designation.

About Canon USA Inc.
Canon USA Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. is a top patent holder of technology, ranking third overall in the U.S. in 2004, with global revenues of $33.3 billion.





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