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Lyra Research forecast 360 for hard copy supplies
Ilse Jurriƫn : July 24th 2005 - 17:50 CET
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LyraLyra Research forecast 360 for hard copy supplies : Lyra Research's Hard Copy Supplies Advisory Service has published its Forecast 360 for hard copy supplies. The forecast estimates that just over 100 million aftermarket ink jet cartridges will ship for use in HP printing devices worldwide next year, and nearly the same number will ship for use in Epson printers. Lyra's Forecast 360 model offers more sophisticated forecasting tools that integrate emerging market dynamics into more effective data for industry vendors. Grey Held, director of Lyra's Hard Copy Supplies Advisory Service, explains, "If you look at the worldwide installed base of HP ink jet printers and MFPs, it is almost double the size of Epson's ink jet installed base."
Lyra Research forecast 360 for hard copy suppliesLyra - Differences in use
Grey Held, explains, "Likewise, HP ships about twice as many ink jet cartridges per year as Epson. But when it comes to aftermarket ink jet cartridges, shipments are surprisingly similar. According to Lyra's Forecast 360, a contributing factor to this unlikely near-tie is Epson's growing installed base of ink jet printers that use separate ink tanks for cyan, magenta, and yellow. Also, Epson ink cartridges do not feature integrated print heads, as do most HP ink cartridges."

Lyra Research - Forecast 360
Lyra highlights this unexpected finding as an example of the refined capabilities of the Hard Copy Supplies Advisory Service's Forecast 360. Elisabeth Wightman, Lyra's research analyst for ink jet cartridges and trends in ink technologies, explains the product strategy changes that Lyra is tracking. "In the ink jet cartridge market, we have seen swings in the types of cartridges offered by vendors. Tricolor cartridges with cyan, magenta, and yellow together are evolving to separate ink tanks, one for each color," explains Wightman. "As a consequence, comparing shipment volumes of cartridges from one company to another has become difficult. How do you compare one tricolor cartridge from HP to a cartridge used in an Epson or Canon printer, which uses three smaller separate ink tanks, one each for cyan, magenta, and yellow? Lyra's new Forecast 360 model takes that into account, creating a better way for clients to compare manufacturers in an 'apples to apples,' equitable way."

Forecast 360 - Featuring 44 percent more workbooks
Lyra's Forecast 360 for hard copy supplies is available now. Featuring 44 percent more workbooks, the new forecast covers bulk ink and toner; ink jet and laser cartridges; aftermarket ink jet and laser cartridges and ink; and desktop ink jet media, wide-format CAD and graphics media, plain office paper, dye-thermal photo media, and coated paper for color electrophotographic printers. Forecast 360 also includes workbooks that make it easy to compare supplies revenue and growth rates for various market segments, such as desktop ink jet and color laser, or to compare market opportunities for coated and photo paper used in desktop ink jet printers, wide-format ink jet printers, color laser printers, and color laser MFPs. At the heart of Forecast 360 is a comprehensive set of cross-checks by segment.

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