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Phase One P21 digital camera back introduction
Dennis Hissink : July 18th 2005 - 17:06 CET
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Phase OnePhase One P21 digital camera back introduction : Phase One announces the Phase One P21 digital back as well as the company's commitment to business openness and customer insight. This marks a significant turn in the company’s strategy up till now and is expected to have a great impact on the general behavior in the high-end digital photographic market. Phase One acknowledges the increasingly individual needs of professional photographers and wishes to honor all of their expectations. The ultimate objective is to maximize Passion & Profit for all professional photographers and in order to do that Phase One now offers the broadest range of digital backs and the most innovative technology.
Phase One P21 digital camera back introductionPhase One - Exiting opportunities
With this new possibility pros can deliver higher image quality than ever before in advertising, fashion and portrait giving them an exclusive position within their branch. Moreover, there will be a dramatically increase of productivity of their workflow, this includes better teamwork with art directors, models and clients, and professional shooters can completely rely on the digital storage media for the data integrity, as they now guarantee that any captured image data can be retrieved.

Phase One P21 digital camera back - Innovation
Innovation and high performance are key drivers in Phase One. The objective is to increase passion & profit for the world of professional photography. The innovations are to allow professional photographers even better investment protection than before, Phase One has decided to offer complete openness into the Phase One 18 months’ product roadmap. Today no other digital camera supplier offers this level of investment protection to their customers! Phase One recommends others to follow. 60 frames per minute of highest image quality captures is a new first, set by the new innovative Phase One P21 digital back. 54 MB processed image files will allow professionals to raise the quality level of all-round fashion, portrait and commercial advertising shots.

Phase One P21 digital camera back features
The Phase One P21 18 MP digital back offers some very exiting and much sought-after features, features which will appeal to fashion and portrait shooters in particular:
- Resolution: 18 Megapixels
- Number of frames: 60 frames per minute both tethered and untethered
- Light sensitivity for outdoor shooting
- Rectangular file format
- 3S technology (Secure Storage System)

Phase One - Ultimate product range
With the introduction of the new back, Phase One has completed the ultimate product range. Each product has its special features to target a certain type of photographer: the commercial studio-only shooter, the all-round commercial shooter, the portrait/social shooter, the high-end fashion shooter, Phase One now offers a digital back for every professional photographer.

Phase One P21 - 3S technology and Availability
The first ever high performance true wireless image transfer of previews and RAW images will become the standard for Phase One shooters. This functionality will be offered to all existing and new owners of Phase One fully portable digital P-backs. 3S technology, Secure Storage System. This revolutionary new feature has recently been introduced in the latest Phase One P-series firmware. The 3S technology improves the storage security level by checking the validity on every CF-card inserted in the P-back. This way, the risk of accidentally writing to a damaged storage media is eliminated. In step 2 you can also preserve the image buffer contents, and the remaining images will be stored when the card is reinserted. The new Phase One P21 start shipping in February 2006.

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