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Photags Active Captions support for Adobe XMP
Ilse Jurriën : July 13th 2005 - 02:15 CET
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PhoTagsPhotags Active Captions support for Adobe XMP : PhoTags Inc., the Portable Infoimaging company, today announced Active Captions support for the Adobe Extensible Metadata Platform (XMP), which adds intelligence to media, as part of it newly released SDK 6.0. PhoTags takes the power of the Adobe XMP to the next level by offering additional capabilities that are only possible with Active Captions. Active Captions enhanced XMP allows the user to choose any XMP metadata stored in a JPEG, make it visible on the picture, and then turn it on and off at any time. For example, users can add a visible copyright notice that will not destroy the photo. The copyright can then be updated or turned off.
Photags Active Captions support for Adobe XMPAdobe XMP fields password protected
All XMP fields, both visible and non-visible can be password protected, another feature that is only available with the Active Captions technology platform. Currently, without Active Captions, the visible text and objects are destructive and permanent. This forces users to store multiple copies of the same image and every change requires an entire reprocessing exercise. PhoTags' patented Active Captions technology platform is the first and only method that allows standard JPEG images to display and store visible metadata and graphic objects non destructively. All Active Captions metadata is already XML and Unicode compliant.

Results of PhoTags Active Captions technology platform
Harry Fox CEO of PhoTags Inc, said "PhoTags Inc. has been a pioneer and visionary in adding intelligence to images. We therefore welcome Adobe’s initiative in expanding the IPTC platform with XMP. Adding and storing metadata in JPEG images is not new. For years, digital camera manufacturers have been adding EXIF data to each photo taken. The problem is that since there has been no visible indication that metadata is being stored in the image, this capability has not been widely utilized. We are confident by solving this problem with the PhoTags' Active Captions technology platform, the use of XMP metadata will be more widely adopted by every segment of digital image marketplace."

About PhoTags
PhoTags Inc. develops Portable Infoimaging solutions based on its patented Active Captions technology. Active captions enables standard JPEG photos to display visible, non destructible text, graphics and images and have them turned on and off at anytime. Active Captions are being used in photo management applications, as non-destructible visible watermarks and imbedded directly into cameras.

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