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Mark Peters : July 8th 2005 - 16:44 CET

Digimax Pro815 and Samsung i5 launched in the USA

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SamsungDigimax Pro815 and Samsung i5 launched in the USA : On Friday, June 17, at the Samsung Experience in New York City, Samsung Camera officially launched the Samsung Digimax Pro815 and Sumsung Digimax i5 (Samsung Digimax #1) and several other second half products in the United States. Well received by the approximately 100 members of the media in attendance, all of the new Samsung Digimax digital cameras unveiled at the event offer stylish design, industry-leading performance and the value proposition that has become Samsung Camera's hallmark. "This is a very exciting day for Samsung Digital Camera," said Ken Gerb, Senior Vice President Sales and Marketing for Samsung Camera.
Digimax Pro815 and Samsung i5 launched in the USASamsung new Digital Cameras
"The launch of the Digimax Pro815 and i5 models, in addition to our other second half products, represent the next steps in solidifying our position as an innovator. Moving forward, we intend to leverage the unique and comprehensive capabilities of the entire Samsung group, integrating the core technologies that each group brings to the table, in working to achieve our aggressive goals. By doing all of this, we will truly emerge as a world class digital camera company and aim to achieve a position amongst the top 3 digital camera manufacturers in the world," concluded Mr. Gerb.

Samsung Top Executives
The magnitude of the June 17th event was underscored by the fact that several top executives from Samsung Techwin Co., LTD were on hand and participated in the Program. Mr. Joong Koo Lee, President and C.E.O. of Samsung Techwin Co., LTD, Mr. Man-Yong Shin, Executive Vice President and General Manager of Samsung Techwin Co. LTD, Mr. Choong-Hyun Hwang, Vice President of International Marketing for Samsung Techwin Co., LTD, Mr. Seishi Ohmori, Vice President, DSC Development Center Samsung Techwin Co., LTD and Mr. J.W. Ahn, President of Samsung Opto-Electronics America, Inc., were among the dignitaries in attendance. Mr. Lee and Mr. Ohmori were presenters as well.

Samsung Camera History
In the mid 90's Samsung Camera introduced the worlds first 4X zoom camera. In the later 90's it introduced the world's smallest 2X zoom 35mm camera, and also began offering its first digital cameras. In 1989, Samsung Camera entered the North American market where numerous world-class camera companies had already established their brand position and seemingly left little room for expansion. For Samsung, that has not been the case: Since then, the sophisticated electronics savvy, optics knowledge and design creativity for which Samsung is renowned, have resulted in the steady introduction of a series of fine 35mm cameras, and truly remarkable Digimax digital cameras. In only 13 years, Samsung Camera has established itself in the top 5 position in the market -- offering a diverse product line equipped with the most sought after features.

Samsung heritage of innovation
Today, Samsung continues its heritage of innovation. Most recently, the new U-CA series of compact cameras are the first in the world to offer a personalized avatar capability that allows the owner to create an animated image within the camera. Always a leader in optics, Samsung cameras usually include a bonus of excellent macro, or close-up picture taking-capabilities. In addition to taking excellent still and video pictures, the new V50 camera also has a document copying feature, and adapts to 9 different power sources (another world first) - making it an excellent companion for the business/professional person on the go.

Where to buy Samsung Cameras
Samsung products are available in major retailers throughout the country and worldwide. For the future, Samsung will continue to fine tune its marketing strategies continue vigorous R&D efforts. New bold dealer and consumer programs are being launched regularly. Our goal never changes: We strive to provide the best photographic solution possible to store your precious memories. We thank all of our customers for the support that has made us who we are today and ask for your continued endorsement.

About Samsung Opto-Electronics America
Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

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