United Nation's Children's Fund|
More than 7,000 German and South African schoolchildren between the ages of 6 and 16 took part in the photography contest. The background to the action is the partnership between Fujifilm and the United Nation’s Children’s Fund, through which Fujifilm supports long-term education programs and with these the initiative for the building of Schools for Africa. The contest was organized by Fuji film with the support of, and for the benefit of UNICEF, and begun mid-April. For this purpose selected schools in both countries were equipped with single-use cameras free of charge.
Fujifilm and UNICEF - Earlier promotion event
Last year already Fujifilm had organized a large-scale promotion event for the benefit of the United Nations Children's Fund. The event on the topic Superia-Films assisted UNICEF in carrying out extensive financial aid measures in South Africa. In this line of work, a sum of 75,000 Euros was made available by Fuji film. The amount of this donation will be increased by the photography contest, and is intended as a contribution to the construction of a new school in South Africa, thereby supporting the financial aid program “Schools for Africa“, an initiative of UNICEF and the Nelson Mandela Foundation.