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Dennis Hissink : June 29th 2005 - 14:00 CET

Fujifilm FDi Mobile travel around Germany


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FujifilmFujifilm FDi Mobile travel around Germany :FDi Mobile are on the road for digital pictures. There are already 20 vehicles in Germany as mobile advertisements. Digital photographers take more pictures. The number of pictures grows every day and just keeps on growing. Globally there was an increase from 80 thousand million pictures in 2004 to 110 thousand million in the current year, a terrific rise of 38%. That should get the attention of photo retailers. Only a small proportion of amateur photographers knows that it is possible to order photos from a digital camera from a photo retailer. The GFK company for consumer research found that 9 out of 10 households believe that the home printer is the best way of doing this job.
Fujifilm FDi Mobile travel around GermanyFDi Mobile - Retail promotion
Only every second consumer knows that digital photos can be ordered in shops - just as was standard in the decades of classical photography. This is the photo retailer's big opportunity. Fujifilm is helping the retailer to fulfill this potential. Anyone who buys one of the digital minilabs from the Frontier series also has the chance to use one of the mobile 'FDi Mobiles' for advertising. 20 of these green beetles are already traveling around Germany drawing attention to themselves: short texts such as; 'pictures in 30 minutes' or 'Quality in every single picture' summarize the facts.

Foto Studio 12 - More exposure
Anyone ordering pictures with a retailer will get them faster, better and more simply. Joachim Schoeder of Foto Studio 12 GmbH in Wunstorf thinks they are a real attention grabber. He says that cars brake on the motorway to get a better look at them!





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