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Mark Peters : June 28th 2005 - 23:15 CET

Adobe and Olympus bring photography to classroom


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AdobeAdobe and Olympus bring photography to classroom : Adobe and Olympus Imaging America Inc. announced at the National Education Computing Conference 2005, a marketing partnership to deliver digital photography solutions to K-12 schools. The solutions, available through Adobe authorized resellers, combine powerful, easy-to-use photo editing and organization tools, with state of the art Olympus digital cameras and accessory kits. The Adobe and Olympus solutions meet a variety of educational needs from basic classroom instruction, to specialized applications such as yearbook, newspaper and sports photography. The solutions come with Adobe Photoshop Elements 3.0 software and a choice of Olympus digital cameras and accessory kits.
Adobe and Olympus bring photography to classroomAdobe - Learning photo editing
"With the advent of computers in the classroom, and the ubiquity of the digital camera, visual learning is becoming an integral teaching tool, regardless of grade level or subject matter," said Michael Looney, Ph.D., senior director, Education at Adobe. "Together, Adobe and Olympus are making it easier for teachers to inspire and engage their students with digital photography and photo editing technology." In June 2003, Adobe launched the Adobe Digital Kids Club, a program designed to promote the use of digital photography in schools.

Adobe Digital Kids Club - Promote digital photography
The program provides teachers, parents and students with essential digital photography resources, such as expert advice, training, lesson plans and curriculum ideas, a community to share best practices, and a showcase for student work. More than half a million visitors come to the Adobe Digital Kids Club site each month. The partnership with Olympus is an extension of the program. "Olympus is committed to helping educators harness the infinite instructional possibilities of visual learning and digital storytelling," said David Willard, director of marketing and community services at Olympus Imaging America. "We are excited to partner with Adobe and offer schools digital photography solutions that combine our range of products and free resources with Adobe's industry leading software."

Adobe and Olympus - Price and Availability
The solutions are available on a build to order basis from Adobe authorized resellers. The solutions come with Adobe Photoshop Elements 3.0 and a selection of Olympus camera models including Olympus D-425, D-545 and D-595 for easy classroom use, the C-7070 for yearbook, newspaper, sports and general school photography, and the Olympus E-1 and EVOLT E-300 digital SLR cameras for advanced photographic instruction. Olympus is also supplying special educational kits consisting of the most useful accessory items including an additional 256MB xD picture card, a USB Reader/Writer (xD Picture Card Reader), a carrying case or gadget bag, 4 AA-size Ni-MH batteries and changer (for applicable camera models) and a 2-year extended warranty.





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