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InfoTrends worldwide scanner market stabilizes
Mark Peters : June 20th 2005 - 00:00 CET
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InfoTrendsInfoTrends worldwide scanner market stabilizes : The worldwide mass scanner market continues to evolve as digital imaging vendors vie for consumer mindshare. Today’s challenge is to continue differentiating single-function scanners from low-cost, multifunctional, inkjet based all-in-one devices. The combined functionality and rock-bottom price points offered by all-in-one vendors have recently made the price/performance of single-function scanners less attractive to prospective buyers, particularly in North America. The adoption of digital cameras in North America has also shifted the predominant use of scanners away from capturing and sharing photos.
InfoTrends worldwide scanner market stabilizesEvaolution of All-in-One offerings
Nonetheless, photo enthusiasts who still use or have film pictures continue to benefit from the built-in photo and film scanning features that many scanners offer. "An important factor to single-function scanner sales and revenues has been the evolution of all-in-one offerings, which have come down significantly in price." said Susan Moyse, an Industry Consultant at InfoTrends/CAP Ventures.

Tapping into the opportunity
"Even in this very competitive environment, however, single-function scanner vendors continue to develop products that attract consumers. For example, consumers are starting to scan more documents, allowing vendors to market new and advanced features that will drive increased sales. A sizable market remains for manufacturers who are committed to tapping into the opportunity."

ROW markets
Europe and the rest of world (ROW) regions continue to follow the trends set in North America . Despite market consolidation, ROW markets are expected to grow in importance in the coming years, helping to stabilize worldwide shipments and revenues.

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