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BenQ acquisition of Mobile Devices of Siemens
Ilse Jurriën : June 14th 2005 - 23:20 CET
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 BenQ acquisition of Mobile Devices of Siemens : BenQ today announces the acquisition of the Mobile Devices (“MD”) business of Siemens AG. The acquisition will create the world’s fourth-largest handset maker, and the largest mobile phone technology company in Greater China, bringing BenQ’s combined annual revenues to US$10.9 billion. The partnership, to be headquartered in Munich, will create one of the world’s leading global players in the mobile handset industry, with strong global manufacturing, design expertise and a robust intellectual property portfolio. The strategic partnership combines the uniquely complementary strengths of both companies.
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 To bring the strenghts together
"Today marks the next step in bringing BenQ's enjoyment philosophy to the worldwide market,” said K.Y. Lee, BenQ Chairman & CEO. “The acquisition of Siemens’ mobile handset business allows us to bring the strengths of both companies together, enhancing our efforts to bring mobile handsets that reflect today’s digital convergence."
A unique complementary partnership
The acquisition reflects a unique complementary partnership. Comple-menting BenQ's organizational and manufacturing cost efficiency, leadership in multimedia applications, and a strong understanding of the consumer market, Siemens will add over two decades of managerial experience, research and development, highly trained talents, quick ramp-up manufacturing and a global operations platform.
Siemens - Sustainable solution
"With this partnership, we have found a sustainable solution for our mobile handset business," said Klaus Kleinfeld, CEO of Siemens AG. "BenQ and Siemens are two mutually complementary companies that each have many strengths to bring to the table."
BenQ - Intellectual property leader
The acquisition will create an intellectual property leader in the mobile handset industry. BenQ will have access to Siemens’ portfolio of leading edge intellectual property including essential GSM, GPRS and 3G patents. The intellectual property in addition to the strengths of both companies will create a global mobile handset leader.
BenQ - Transaction Details
Effective October 1, 2005, BenQ will acquire Siemens’ entire mobile devices business including all assets and liabilities of the business. Under the agreement, Siemens will become a shareholder in BenQ Corporation by purchasing ?50 million in newly issued BenQ shares and providing funds totaling approximately ?250 million to support the future of the business. Additionally, BenQ will serve as Siemens’ preferred partner for end-to-end mobile communication solutions.
BenQ - Exclusive right to use the Siemens trademark
As part of the transaction, BenQ Corporation will gain the exclusive right to use the Siemens trademark for mobile phones for a period of 18 months from closing and co-branding rights to BenQ-Siemens for a period of 5 years from closing. This provides immediate global uplift to BenQ’s business development efforts through an association with the Siemens brand, which ranked number 39 inch a recent global brand survey.
About BenQ Group
The BenQ Group is currently comprised of ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include AU Optronics Corporation, the world’s third largest manufacturer of LCD panels. 2004 revenues for BenQ Group exceeded US$10.8 billion dollars. BenQ Corporation consists of five main business groups and units - Display and Imaging, Networking and Communications, Digital Media, Computer Products, and Storage Business. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2004 revenues exceeded US$5.1 billion dollars.
About Siemens SG
Siemens (Berlin and Munich) is a global powerhouse in electrical engineering and electronics. The company has roughly 440,000 employees working to develop and manufacture products, design and install complex systems and projects, and tailor a wide range of services for individual requirements. Siemens provides innovative technologies and comprehensive know-how to benefit customers in 190 countries, for more than 150 years now.
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