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Ilse Jurriën : June 9th 2005 - 00:05 CET
Samsung ultra high-speed MMCplus & MMCmobile cards

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SamsungSamsung ultra-high-speed MMCplus and MMCmobile cards : Samsung Electronics has announced a major new commitment to the MultiMediaCard (MMC) market by initiating mass production of two new ultra high-speed MultiMediaCards : MMCplus and MMCmobile. The new, ultra-fast MMCs are capable of transmitting data at 52MBytes per second, up to twenty times faster than existing MMCs, by supporting wider (x4 and x8) bus widths. A third Samsung MMC, the extremely small MMCmicro, also ultra fast, went into mass production earlier this year in densities of 32MBytes, 64MBytes, 128MBytes and 256MBytes. The faster speeds and smaller footprint of MMCs allows consumers to enjoy higher performance from small, advanced portable consumer devices.
Samsung ultra high-speed MMCplus & MMCmobile cardsSamsung MultiMediaCards
"The market for memory cards is growing rapidly and we at Samsung believe that our MMCs will steadily gain market acceptance as a cost-efficient and performance-enhanced alternative to the limited choices that exist today," said Tae-Sung Jung, Vice President of Samsung Electronics’ Memory Product Planning & Application Engineering Team. The fast MultiMediaCards will be used for devices as mobile phones, DSCs, PDAs, MP3 Players and PMPs (portable multimedia players).

Samsung MMCplus card - Strong memory solution
The MMCplus, which runs on 3.3V and is three times faster than SD Memory Cards, represents a strong memory solution for digital cameras. A 512Mbyte MMCplus card will provide storage space for 250 pictures of five-megapixel quality or three hours of QVGA-class video. Samsung TechWin’s latest five-megapixel ultra-slim light-weight digital camera, Kenox #1 is using MMCplus as their external memory source.

Samsung MMCmobile - Small high-performance card
The second new Samsung MMC entry, MMCmobile, is one-half the size of the MMCplus and capable of dual voltage support (1.8 or 3.3V). Designed for mobile phones requiring low voltages, small, high-performance card will be supplied en masse to select companies beginning in July.

Samsung MMCmicro - Very small and extremely rugged
The third MMC memory device in mass production, Samsung's MMCmicro, is one-third the size of the MMCmobile. Extremely rugged, the MMCmicro can survive repeated jarring impact to itself or its host device, in sharp contrast to similarly sized cards.

Samsung MultiMediaCard line-up
Samsung adds to its original line-up of MMC cards: a world first 512Mb MMCmobile, MMCplus and MMCmobile products available in 64MByte, 128MByte, 256MByte and 512MByte densities. Each MMC device is compatible with existing MMC specifications, established by the MultiMediaCard Association (MMCA).

About MMCA
The MMCA, a global association formed in 1998 to develop international MMC standards for memory, is addressing market demands for smaller form factors, higher performance and lower power consumption in the enactment of those standards. Samsung is the current MMCA chair holder. According to market research firm Gartner, the global MMC market is expected to grow from a $796 million this year to $1,592 million by 2008, at 26% compounded annual growth rate.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 113,000 people in 97 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business.





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