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Mark Peters : June 7th 2005 - 21:00 CET

CVS One-Time-Use video camcorder introduction

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CVS PharmacyCVS One-Time-Use video camcorder introduction : The digital imaging revolution took another leap forward today with the introduction of the CVS One-Time-Use Video Camcorder - the world's first single-use point-and-shoot digital video camera. CVS / pharmacy, the retail leader in digital photo and image processing, is exclusively offering the world's first compact, affordable, one-time-use solution for creating and sharing high quality home movies on DVD. The new CVS digital video camcorder is built on the Pure Digital Imaging platform. For under $30, consumers can now enjoy a DVD home video experience that compares to pricey DVD camcorders, which cost upwards of a thousand dollars.
CVS One-Time-Use video camcorder introductionCVS digital video camcorder - Easy
Built on the Pure Digital Imaging platform, the revolutionary new CVS camcorder is the perfect easy-to-carry choice for capturing memories of weddings, vacation getaways, beach trips, or any time that family and friends get together. Just grab it and go - and leave that expensive and cumbersome traditional camcorder at home. Using just three simple buttons, consumers can capture up to 20 minutes of digital quality video and sound, in as many separate segments or clips as they wish.

Digital video camera - DVD
The video camcorder's 1.4-inch color playback screen lets consumers instantly enjoy their home videos and even delete unwanted segments with the press of one button. Once finished shooting, consumers simply return the video camera to their local CVS / pharmacy store and get a DVD to view and share the very same day. The DVD from CVS / pharmacy makes watching, sharing and saving home movies easier than ever before. For the first time, consumers get custom home movies with all the benefits of a professional, fully edited DVD. Features people would expect to find on a major motion picture DVD - like a main menu and individual, titled scenes - make it easy to find and view each home movie segment they've shot.

One-Time-Use camcorder - Pure Digital's SmartShare technology
In addition, the CVS DVD features an advanced e-mail computer application with Pure Digital's SmartShare technology that makes sharing videos with family and friends just as easy as sharing photos online. The program runs directly from the DVD, eliminating the need to install software. Now, even novice computer users can easily share home videos, video greeting cards and custom movies with friends and family.

CVS digital video camcorder - Easy & Affordable
"Making home videos easy and affordable for our customers is what the CVS One-Time-Use Video Camcorder is all about," said Chris Bodine, Executive Vice President of Merchandising and Marketing at CVS / pharmacy. "For the first time, consumers can have a rich, worry-free home moviemaking experience with an affordable single-use camcorder that easily fits in their pocket or purse. With the finished DVD they get back from the CVS / pharmacy photo lab, they have a convenient way to view and archive their precious memories that also lets them share those memories just as easily as they share digital photos.

Growth of one-time-use video cameras
"The introduction of the disposable film camera significantly grew the photography industry by making photography accessible and affordable to anyone," said Mike Wolf, Director of Digital Photography Trends at InfoTrends/CAP Ventures. "One-time-use camera category has grown to be 218 million units annually and we expect it to account for 38% of total film volume in the U.S. in 2005. A simple and affordable one-time-use digital camcorder could spur growth in the digital video market in a similar way."

One-Time-Use video camera - Fun experience
"We believe that capturing and sharing high-quality, digital home movies should be a fun and easy experience," said Jonathan Kaplan, Chairperson and Chief Executive Officer, Pure Digital Technologies, Inc. "Our partnership with CVS / pharmacy delivers a complete digital home video solution that is affordable and simple enough for even novice users."

Video Camcorder Features and Benefits
· Simple-to-use, pocket-sized camcorder weighs under 5 ounces
· Holds 20 saved minutes of digital quality video and sound
· 1.4 inch color playback screen
· Ability to playback and delete videos
· Return to any CVS/pharmacy 1-hour photo lab for DVD

DVD Features and Benefits
· Simple viewing on DVD players or computers with DVD drive
· Convenient archiving and storage
· No email system or software installation required
· Email video and video greeting cards with SmartShare computer application

One-Time-Use digital video camcorder - Pricing & Availability
Through its partnership with Pure Digital, CVS / pharmacy is the first to bring digital one-time-use video cameras to consumers. Exclusively available now in over 1,400 CVS / pharmacy locations nationally, the cameras will be available in over 4,500 stores by June 26th. The CVS Digital One-Time-Use Video camcorder retails for only $29.99. Video camera processing is $12.99 and includes a CVS DVD built with technology for easy viewing, sharing and archiving of home videos.

About CVS Corporation
CVS is America's largest retail pharmacy, operating more than 5,400 retail and specialty pharmacy stores in 36 states and the District of Columbia. With more than 40 years of dynamic growth in the retail pharmacy industry, CVS is committed to being the easiest pharmacy retailer for customers to use. CVS has created innovative approaches to serve the healthcare needs of all customers through its CVS / pharmacy stores; its online pharmacy, CVS.com; and its pharmacy benefit management, mail order and specialty pharmacy subsidiary, PharmaCare.

About Pure Digital Technologies
Pure Digital Technologies develops imaging technology that powers simple and affordable digital photography solutions for the mass market. The Pure Digital Imaging Platform - a network of proprietary, retail-based servers with sophisticated image and video processing capabilities - enables a host of high-growth imaging solutions, including the world's only digital single-use cameras and video camcorders. Cameras built on the Pure Digital Imaging Platform deliver a new level of affordability, quality, and simplicity to mass market consumers. The Pure Digital Imaging Platform is currently being implemented at many of the world's leading retail and photo-taking destinations.

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