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Mark Peters : June 6th 2005 - 21:30 CET

Canon and Red Cross 'The Other Side of Football'


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CanonCanon and Red Cross 'The Other Side of Football' : Canon Europe and the Red Cross today announced the launch of a collection of images taken by more than 100 of Europe’s greatest footballers, referees, sports commentators and pundits. This highly personal photographic collection, appropriately titled 'The Other Side of Football', includes contributions from Thierry Henry, Wayne Rooney, Francesco Totti and Andriy Shevchenko. It offers a rare insight into the private world of the modern football celebrity and showcases a side that typically remains hidden from both the public and the media. Each participant was given a Canon digital IXUS 40 camera and asked to capture an image that represented their relationship with football.
Canon and Red Cross 'The Other Side of Football''The Other Side of Football'
The result is a photographic collection that is strikingly diverse and delivers true insight into what drives those associated with ?the beautiful game’. The collection will be launched in London this evening at a star-studded event at the Marquee Club on Leicester Square where several images will go ?under the hammer’ of Christies auctioneers. Further exhibitions and fundraising events will take place in Paris, Milan, Moscow, Stockholm, Amsterdam, Copenhagen, Oslo and Brussels in May and June.

'The Other Side of Football' - Projects
A limited-edition commemorative coffee-table book will also go on sale from today on Amazon. All monies raised from the auctions, exhibitions and sale of the book will support Red Cross volunteers across Europe as they provide unconditional care for people in crisis in their local communities. Typical projects include caring for the elderly in Moscow, using football to build the confidence and leadership skills of young people in Wales and community care programmes such as the provision of respite care to disabled people and their families in Holland.

Canon & Red Cross - 'The Other Side of Football'
"Canon conceived 'The Other Side of Football' as a way of celebrating its long and proud association with leading European football and as a means of supporting the vital work the Red Cross does at a community level throughout Europe," said James Leipnik, Canon Europe Chief of Communication and Corporate Relations. "When people think of modern football, they think of glitz and glamour; however, many of the images in the exhibition show how the community and family values of the sport continue to be highly regarded".

Canon Europe and the Red Cross - Photographic Collection
In 2003, Canon Europe and the Red Cross raised hundreds of thousands of Euros for Red Cross youth projects through 'On the Other Side of the Lens', a photographic collection that featured contributions from Angelina Jolie, Kate Moss, Nicole Kidman and Michael Stipe. Over 100 of Europe’s greatest footballers contribute ?behind the scenes’ photographs to pan-European exhibition and book. Proceeds from the project support community work of European Red Cross societies. Exhibition debuts in London on May 17 and continues to Paris, Milan, Moscow, Stockholm, Amsterdam, Copenhagen, Oslo and Brussels.





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