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CES executives head to China for trade mission
Mark Peters : May 25th 2005 - 20:25 CET
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CESCES executives head to China for trade mission : Executives from the Consumer Electronics Association (CEA) head to China this week to participate in a trade mission hosted by the Las Vegas Convention and Visitors Authority (LVCVA). The primary goal of the mission is to increase Chinese attendance at CEA's flagship event, the International CES, and promote Las Vegas-based tradeshows on a global stage. The two-part trade mission begins today in Beijing and concludes in Shanghai on June 3. Executives are meeting with representatives from the U.S. State Department and U.S. Embassy based in China as well as officials from Chinese government agencies and trade organizations related to the consumer electronics industry.
CES executives head to China for trade missionChina market extremely important
CEA executives on the trip are Karen Chupka, vice president of events and conferences; Dan Cole, vice president of sales and business development and Doug Johnson, senior director of technology policy. "China is an extremely important market for the CES and the consumer electronics industry as a whole," said Chupka. "More than 1,800 people from China attended the CES 2005, and we hope to leverage our relationship with China officials and industry counterparts in China to grow China's presence at CES even further in 2006."

CES 2006 - China Electronic Chamber of Commerce
In addition to promoting the 2006 International CES, CEA also will discuss its partnership with the China Electronic Chamber of Commerce (CECC) to expand the international scope of the upcoming China International Consumer Electronics Show (SINOCES), held in Qingdao from July 1-4, 2005. The strategic partnership with the CECC will allow CES to extend its brand on a global level and help to foster relationships with Chinese organizations dedicated to strengthening business opportunities between the United States and China.

CES 2006 - Visa policies
CEA also will raise the issue of visa policies and the difficulties facing Chinese business people traveling to the United States for legitimate business purposes. CEA hopes to work with the U.S. Consulate in Beijing to facilitate Chinese attendance at the 2006 International CES and supports recent U.S.-China business visa initiatives that will extend the length of business visas to the United States. Lastly, CEA will promote its new international affiliate membership program which allows foreign companies with no US-based facility to qualify for certain CEA member benefits including market research data and access to member lounges and meeting rooms at the International CES. "China is poised to become the third largest consumer electronics market after the United States and Europe," said Todd Thibodeaux, vice president of industry relations at CEA. "Through this trade mission and our other initiatives in China we hope to accelerate the integration between Chinese and foreign technologies and create a global consumer electronics industry in China, one that benefits the worldwide consumer technology marketplace."

About the International CES
The International CES is the world's largest annual consumer technology tradeshow, with more than 130,000 attendees from 115 countries. Attendees flock to see the latest products and trends in audio, accessories, digital imaging, electronic gaming, emerging technology, home networking, home theater, mobile electronics, video and wireless from more than 2,500 exhibitors over more than 1.5 million net square feet of space. The 2006 International CES will occur January 5-8, 2006 in Las Vegas, Nevada.

About LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 130,000 hotel rooms in Las Vegas alone and 9 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever-increasing numbers of leisure and business visitors to the area

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $121 billion in annual sales. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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