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Lexar USB FlashCard approved by USB-IF standards
Mark Peters : May 24th 2005 - 17:30 CET
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LexarNew Lexar USB FlashCard approved by USB-IF : Lexar Media today announced that its breakthrough USB FlashCard, introduced in January 2005, is compliant with the Series "A" Plug Form Factor Guideline 1.0 recently approved by the USB Implementers Forum (USB-IF). The compliance of Lexar's USB FlashCard to this guideline is a significant milestone in the advancement of USB flash drives and promises to help expand the number of applications and markets. A mere 12 millimeters wide, 4.5 millimeters high and 31.75 millimeters long, the card is no wider than the diameter of a penny, and is volumetrically similar to an SD card. The rugged, sturdy metal housing is intended to make the USB FlashCard suitable for use in a range of environment.
Lexar USB FlashCard approved by USB-IF standardsLexar USB FlashCard - Open standards
"Lexar fully supports the adoption of open standards for FlashDrive technology," said Steffen Hellmold, Vice President & General Manager of OEM Products, Lexar. "Lexar believes industry standards are required for USB devices to realize their full potential in both existing and new applications. We are very excited that the USB-IF has taken the lead on addressing this need with the establish-ment of a form factor guideline created to help speed the development of a broad range of portable USB devices."

Lexar USB FlashCard - Embedded applications
"USB is the most ubiquitous interface in the industry and the USB-IF is continuously working on further expanding into various applications. The approval of the Series "A" Plug Form Factor Guideline 1.0 allows the industry to expand the use of USB products into embedded applications," said Jeff Ravencraft, president and chairman of the USB-IF.

Lexar USB Flash drives - Tremendous growth
According to Web-Feet research, the number of USB FlashCards shipped in 2007 could exceed 100 million devices assuming the various usage models. "USB flash drives have gone through a tremendous growth phase and are expected to continue to grow beyond 100 million units in 2007. The concept of a flash card with USB interface is very intriguing and further expands the market opportunity," stated Alan Niebel, CEO Web-Feet Research.

About Lexar Media
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 83 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk and Sony.

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