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Mark Peters : May 20th 2005 - 13:45 CET

Germany and U.K. biggest digital camera markets


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InfoTrendsInfoTrends CAP Ventures : Western European Digital Photography Study Reveals Strong Regional Differences in Digital Camera and Print Behaviour. Germany and the U.K. are the most mature digital camera markets in Europe, according to a new study that details European digital camera and printing behaviour. Although Europe is still in the early adopter stage of the digital camera market, significant growth is expected in 2005, with household penetration expected to reach 40% by the end 2005. Replacement cameras are helping to drive the market. European consumers are paying premium prices for replacement and additional digital cameras to obtain the brands and features they desire, which is good news for camera manufacturers.
Germany and U.K. biggest digital camera marketsEuropean Digital Photography
"Europeans are very active digital photographers that capture photos frequently and store many of them," commented Mette Eriksen, an Analyst at InfoTrends/CAP Ventures. "Consumer requirements vary significantly by demographics and by region. Vendors who wish to increase profits and sales volumes need to understand these differences and develop strategies to target the growing segments."

InfoTrends / CAP Ventures - Printing
The home is the most popular printing location and is also the place where the largest number of photos are produced. This is changing as retailers increase consumer awareness through advertising, marketing, and low prices. 23% of digital camera owners currently report printing photos at retail, compared to 68% who said they print at home.

InfoTrends / CAP Ventures - Segmentation by country
InfoTrends/CAP Ventures' report entitled "2005 Western European Digital Photography Survey: Digital Camera End User, Non User, and Photo Printing Analysis" is based on a Web-based survey of 1,561 respondents. The survey was conducted in France, Germany, Italy, Spain, and the United Kingdom. This 121-page study is accompanied by 3 sets of tabulations. The survey covers digital cameras, camera phones, photo printing in the home and in outside locations, and long-term storage of digital images. Data includes segmentation by country, type of digital camera owned, length of digital camera ownership, and photographer type.





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