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Mark Peters : May 17th 2005 - 12:30 CET

SMSC USB 2230 Infrared and Flash memory reader

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SMSCSMSC USB 2230 Infrared and Flash memory reader : Setting free over billions of digital camera phone images is no easy task, but now consumers can have a simple, cost-effective alternative for transferring images to their PCs or media devices. Today, SMSC, a semiconductor company, unveiled its USB 2230 USB-to-Infrared and 15-in-1 flash media device controller. This industry-first solution combines flash media and infrared technology, enabling designers to deliver a simple point-and-shoot experience. Consumers can now easily and affordably transfer digital images from their camera phones and other Infrared Data Association (IrDA) enabled devices in a manner consistent with how they transfer images from their Digital Still Cameras.
SMSC USB 2230 Infrared and Flash memory readerSMSC USB 2230 - Download photos
"Cell phone cameras have expanded the boundaries of digital photography," said Morry Marshall, Vice President of SMSC. "However, many consumers don't know how to download the photos from their camera phone. Downloading requires a connecting cable, too challenging and cumbersome, or a telephone data connection, too slow and expensive. The SMSC infrared solution, combined with a flash card reader provides a simple, speedy connection, point and download, which should find a ready market."

SMSC USB 2230 Flash Memory reader and IrDA transfer support
Designers of products interfacing with camera phones are faced with consumers requiring more control over time and content, and by providing both a flash memory reader and IrDA transfer support, consumers will now have a common interface point to meet most of their digital photography needs. As camera phones continue to outsell DSCs and move to 1.0-megapixels (MPs) and beyond, IrDA provides an ideal user experience that is intuitive and secure. The alignment of flash media and infrared onto a single chip addresses the issues of time and cost by saving not only months in engineering time associated with software integration, but can also drive down costs by nearly 60 percent in hardware alone.

SMSC USB 2230 Flash media and IrDA - Solve design problems
"While all markets demand better, faster, cheaper solutions, nowhere does that ring more true than in designing consumer electronics products," said Steve Nelson, Vice President of Marketing - Connectivity Solutions at SMSC. "Our focus has always been to deliver the most appropriate technologies that solve today's design problems, specifically addressing designers' stringent cost, standardization and ease-of-use requirements. By continually expanding what's possible, we are enabling our customers to design products that allow end-users to connect to the information that means the most to them, quickly, easily and intuitively."

SMSC USB 2230 Infrared - Picture Perfect Solution
While the ability to send pictures from cameras to TVs has been around for some time, it has usually meant dealing with special cables and has not been readily accepted by consumers. However, designers can now integrate the USB2230 device controller into PCs, photo kiosks, TVs, set-top boxes, printers or other receiving devices that will allow consumers to send pictures wirelessly. Compared with other wireless solutions, infrared is a convenient, low-power and low-cost technology with over a half billion nodes installed in the world today, according to the IrDA. Instead of paying $0.25 to $0.40 per picture via a cellular network, the USB2230 allows developers to provide a choice of beaming their pictures wirelessly to PCs, printers or other IrDA-enabled devices for free.

SMSC USB 2230 Flash memory and IrDA - Connection
Delivering data rates of up to 4Mbps using the industry-standard IrDA Fast Infrared (FIR) protocol, SMSC's USB2230 controller is capable of sending a VGA-quality image from a camera phone or PDA in about three seconds. The USB2230 controller is capable of running both a USB-to-IrDA connection and a USB to flash media card connection over a single USB port. The use of USB2.0 connection allows the device to be placed up to five meters away from the host system board, enabling a new level of flexibility in product mechanical design and embedded software integration. Samples of the USB2230 are available now with production quantities available in June. Pricing will be $4.99 per unit (U.S. list price) in 10K quantities.

SMSC USB 2230 Flash memory and IrDA - Support
The SMSC USB 2230 Flash media controller supports the following formats: SmartMedia, xD-Picture Card, Memory Stick, High Speed Memory Stick, Memory Stick PRO, MS Duo, Secure Digital (SD), High Speed SD, Mini- Secure Digital, TransFlash SD, MultiMediaCard, Reduced Size MultiMediaCard, NAND Flash, CompactFlash (CF), and CF Ultra I & II and CF form factor ATA hard drives. The Flash media controller is capable of operation from the following memory configurations: 128K External program Flash, internal 76K program ROM or configuration of ROM code features via external serial EEPROM. And is compatible with Microsoft Windows XP, Windows Me, Windows 2000 SP3, Apple OS10, SoftConnex and Linux Multi-LUN mass storage class drivers.

SMSC USB 2230 IrDA and Flash media - Key Features
IrDA v1.1 FIR and SIR Compliant Controller:
Data rate support: 9.6K, 19.2K, 38.4K, 57.6K, 115.2K, 0.576Mbps, 1.152Mpbs and 4Mbps
Flash Media Controller:
• USB2.0 bus.3.3Volt (V) I/O 5V input tolerance on VBUS/GPIO3.
• 8051 8-bit microprocessor - 30 Mhz execution speed at 1 clock per instruction cycle average.
• 128 Pin TQFP package.

About SMSC
Many of the world's most successful global technology companies rely upon SMSC as a go-to resource for semiconductor system solutions that span analog, digital and mixed-signal technologies. Leveraging substantial intellectual property, integration expertise and a comprehensive global infrastructure, SMSC solves design challenges and delivers performance, space, cost and time-to-market advantages to its customers. SMSC's application focus targets high-growth vertical markets including mobile and desktop PCs, servers, consumer electronics, automotive infotainment and industrial applications.

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