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Mark Peters : May 21th 2005 - 01:40 CET

Olympus Mju Mini Digital S wins TIPA Award


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TIPAOlympus Mju Mini Digital S wins TIPA Award : It’s the camera that’s almost impossible to miss. Its stunning weatherproof design, lustrous range of colours and impressive performance attributes make it clearly stand out from the crowd. And now, the 5.0 million pixel Olympus Mju Mini Digital S has firmly caught the eye of the TIPA jury as well and has been awarded the 2005/2006 “Best Innovative Design” prize. Each year, the TIPA confers awards to products and technologies of special distinction across a number of areas in the field of photography. The association membership comprises 31 publications across 12 countries. With the Mju Mini Digital S, the Olympus designers took little heed of the conventions of the past.
Olympus Mju Mini Digital S wins TIPA AwardOlympus Mju Mini Digital S
Instead, they concentrated on packing the latest digital technology into a never before seen ergonomic, weatherproof body that would appeal even to the most discerning design lovers. Using a special manufacturing process to mould a single sheet of metal, a unique form was created to make the camera one of the most striking models available today. With this same design, the Mju Mini Digital had already been the star of Photokina 2004 and since then has picked up diverse awards for its styling.

Olympus Mju Mini Digital S - Ergonomic delight
The TIPA (Technical Image Press Association) judges praised the highly-developed features of the Mju Mini Digital S and described it as an “ergonomic delight”. The outstanding combination of a distinctive, innovative design and high performance attributes clearly impressed the jury who commented that, with its feature set, it should be rather “unsurprising” that the Mju Mini Digital S has won the TIPA Best Innovative Design Award in 2005. Michael Handa, Executive Managing Director of Olympus Imaging Europe, remarked, “We are very proud to receive this TIPA Award. It recognises our vision to produce cameras that are not only at the forefront of digital photo technology, but also pioneering in terms of design.”





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